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Creative

Marriott Toasts Good Travel with a 'Bonvoy!' in New Global Campaign

Oscar-nominated director Jean-Pierre Jeunet shoots new spot created by Observatory

Marriott Toasts Good Travel with a 'Bonvoy!' in New Global Campaign

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line 'Rewards Reimagined' through its 30 hotel brands, extraordinary experiences and rich member benefits. The comprehensive campaign encompasses advertising across television, digital video, mobile, print, social media, out of home, and cinema, as well as special events and member access to partner experiences around passion points like sports and entertainment. In addition, Marriott's websites and mobile apps, co-branded credit cards and original content such as Marriott Bonvoy guest-room television and digital publication Marriott Bonvoy Traveler all reflect the new name.

"Marriott Bonvoy expresses the joy of 'good travel' made possible by our unmatched portfolio of hotels, culture of hospitality and unique member benefits," said Karin Timpone, global marketing officer, Marriott International. "Our aim is to build awareness for Marriott Bonvoy and to inspire more people to travel."

Highlighting the campaign will be television spots directed by Oscar-nominated filmmaker Jean-Pierre Jeunet in conjunction with Marriott Creative and Content Marketing and the agency Observatory Marketing. Each whimsical television spot is filmed in a magical realism style which is Jeunet's signature, with two-time Oscar-winner Janusz Kaminski overseeing the cinematography. The results are short vignettes filmed at Marriott International properties including The Ritz-Carlton, Kyoto, W Verbier, JW Marriott Nashville, The Westin Golf Resort & Spa Playa Conchal, Sheraton Grand Hotel, Dubai and the Courtyard by Marriott Sedona. Each hotel vignette shares the joy of good travel using one word, "Bonvoy!"

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Client

Advertiser: Marriott International Inc.

Post Production / VFX

2D Lead: Jim Spratling, Benji Davidson

Colour Company: Technicolor

Colourist: Mike Hatzer

Colour Producer: Bob Peishel

Executive Producer: Lexi Stearn

Post producer: Therese Mayer

Post Production Company: MPC

Production Company

Director: Jean-Pierre Jeunet

DOP: Janusz Kaminski

Executive Producer: Susanne Preissler, Liam Ahern

Production Company: Independent Media

Offline

Edit Assistant: Dean Miyahira

Edit Company: Arcade Edit

Editor: Paul Martinez

Executive Producer: Crissy DeSimone

Head of Production: Kirsten Thon-Webb

Managing Partner: Damian Stevens

Producer: Sarah Schachte

Creative Agency

CEO: Jae Goodman

Chief Creative Officer: Tony Fur

Creative Agency: Observatory

Creative Director: Stevie Laux, Joe Saroufim

Junior Copywriter: Charles Long

Junior Designer: Maddie Avjean

Managing Director: Brendan Shields-Shimizu

Senior Art Director: Bianca Pettinichi

Senior Producer: Carly Allen

Category: Services , Travel

Genre: People , Scenic