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Creative

Masters of Magic Turn to Real Estate Website Inmuebles24 in Campaign from Together w/

Agency creates 'Supernatural' campaign directed by Pucho Mentasti

Masters of Magic Turn to Real Estate Website Inmuebles24 in Campaign from Together w/

Independent agency Together w/ has launched 'Supernatural', a new campaign platform for Inmuebles24, the leading online real estate ad website in Mexico.

Produced by Virgen and directed by Pucho Mentasti, 'Adivina', 'Tarotista' and 'Brujo' are three spots pulled from the integrated campaign. The creative idea rests on the concept that even those who know the most, look for answers on Inmuebles24.

“Finding a place to live is one of everyone’s greatest dreams. And in today’s context, it’s even more important as we spend much more time inside our home. We captured consumers' attention by using humor to show that Inmuebles24 is with people every step of the way during their search –even when they consult the experts," commented Alejandro Garcia del Río marketing director of Navent México.

“Inmuebles24 is the leading real estate search engine in Mexico, helping millions find a home. But our research showed that people still think they need special abilities to help them find the perfect place to live.  We used the brand’s strong leadership position and this consumer insight to inform a strong creative idea.  We show that house hunters don’t need supernatural abilities to find the right home, they just need to access the experts at Inmuebles24.  Because ‘If not here, where?”. We are thrilled with the result”, said Lulo Calió, CCO & Partner of Together w/.

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Credits

Client: Navent Mexico

Product: Inmuebles24

Title: Supernatural

Agency: Together w/

CEO: Santiago Puiggari

CCO: Lulo Calio

Managing Director: Luciano Landajo

Creative Director: Isabella Perrotat Menconi / Agostina Sicoli / Juan Muiño/ Fernando Oltolina.

Account Supervisor: Martina Correa Dames.

Account Assistant: Catalina Rodríguez.

Agency Production: José Bustos.

Production: Virgen Films

Director: Pucho Mentasti

PE: Diego Peskins & Martin de Escalada

Dir. Photo: Nicolas Hardy

Dir. Art: Manuel Gonzalez Silvestre

AD: Manuel Urrea

1stAD: Andy Perugini

Post-Pro: Eric Bonzon

Color.: Pentimetro

Sound: La casa Post

Locutor: Moises Gomez Curiel

Music: Super Charango

Edit: Vanesa Ferrario

Client Responsibles: Agustín Iglesias, Alejandro García del Río, Juan Zuñiga.

Category: Rental , Retail and Restaurants

Genre: Comedy