M&C Saatchi Sport & Entertainment Announces Focus on Asia Growth Opportunities
Global CEO Steve Martin will relocate to Sydney in September
M&C Saatchi Sport & Entertainment today announce that it will be exploring growth opportunities across Asia. As a result, Global CEO, Steve Martin will relocate to Sydney in September, with the remit of expanding their global presence and supporting the local office in Australia.
Steve will continue to drive growth across the agency’s six global offices of New York, Los Angeles, Berlin, Sydney, Johannesburg and London but will also focus on new office openings, specifically in South East Asia. The London office will still be run by the UK leadership team, Jamie Wynne-Morgan, UK CEO, and joint managing directors Jodie Fullagar and Rich Barker.
Steve Martin said: “We have always committed to having as few offices as necessary, rather than as many as possible, but with the increasing demand from our clients and with major sporting and culture events in the upcoming decade, it’s now important that we find the right opportunity in Asia to help balance our footprint. We have an incredibly strong UK Leadership team and so it feels the right time to continue to expand our offering and support the brilliant team in Sydney.”
M&C Saatchi Sport & Entertainment clients include Coca-Cola, Beko, Heineken, Ballantine’s and Reebok.