McDonalds Czech Republic's Crispy Chicken Deluxe is So Good, It'll Change Your Daily Routine
Nichols Berglund director Paco Cruz has released his director's cut of a McDonalds film for Czech Republic.
Paco’s film's key message is that ‘sometimes it's nice to get out of the routine.’ It follows David, who always combs his hair one way, until one day he decides to break the cycle and comb it another way, resulting in him making an unusual choice at a McDonald’s restaurant.
"As a director, I’m very charter-driven and orientated. As soon as I laid my eyes on the script for the very first time, I knew I had to do it. Prague became the most logical and obvious city to shoot in. We needed to tell David’s story over time, since he was a little boy until today, and very few cities in the world could give us such charming, gorgeous and unique locations. It was very tricky to find our right David; we had to cast for him in seventeen countries. But in the end the right main talent had been right in front of us the whole time. The casting of Martin Schnippa was so unique and hilarious that there was no doubt about it; he was our DAVID!
Nevertheless, I felt like it must be me to bring this to life - a lot of my work derives from this quirky, sometimes dry comedy. You know what they say, “It’s hard to make people cry, but even harder to make them smile." I tried to build the David character into something relatable, so that you’d feel like you knew this guy, even with all his peculiarities. In the end, we managed to create something that puts a smile on your face, and I’m happy with that.
So, always remember: “Expect the unexpected!” said Paco Cruz
Agent: NB (Nicholas Berglund)
Creative Director: Dora Pruzincova
Creative Director: Gert Laubschner
Senior Copywriter: Ondrej Zvolsky
Business Director: Nikola Bochova
Senior Project Manager: Jakub Skabrada
Head Producer: Ondrej Martinec
Executive Producer: Kseniya Kurochkina
Managing Director: Klara Kralickova
Executive Producer: Petr Moravec
Production Manager: Katerina Zabojnikova
Director of Photography: Mark Bliss
Production designer: Radek Hanak
1st AD: Matej Blahovec
Focus puller: Pavel " Smoker”
Kurak Gaffer: Martin Granilla
Key Grip: Tomas Kutman
Make up artist: Zuzana Buriankova
Wardrobe stylist: Peter Tistan
Location Manager: Robert Jandera
Storyboard Artist: Vladimir Strejcek
Editor: Tomas Klimek
Grading and on line: PFX company
Prague Sound: Soundsquare
Category: Fast food , Retail and Restaurants
Genre: Comedy , Dialogue , People , Storytelling