• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

McDonalds Czech Republic's Crispy Chicken Deluxe is So Good, It'll Change Your Daily Routine

Nicholas Berglund director Paco Cruz's spot follows David who breaks out of his routine with some unexpected results

McDonalds Czech Republic's Crispy Chicken Deluxe is So Good, It'll Change Your Daily Routine

Nichols Berglund director Paco Cruz has released his director's cut of a McDonalds film for Czech Republic.

Paco’s film's key message is that ‘sometimes it's nice to get out of the routine.’ It follows David, who always combs his hair one way, until one day he decides to break the cycle and comb it another way, resulting in him making an unusual choice at a McDonald’s restaurant.

"As a director, I’m very charter-driven and orientated. As soon as I laid my eyes on the script for the very first time, I knew I had to do it. Prague became the most logical and obvious city to shoot in. We needed to tell David’s story over time, since he was a little boy until today, and very few cities in the world could give us such charming, gorgeous and unique locations. It was very tricky to find our right David; we had to cast for him in seventeen countries. But in the end the right main talent had been right in front of us the whole time. The casting of Martin Schnippa was so unique and hilarious that there was no doubt about it; he was our DAVID! 

Nevertheless, I felt like it must be me to bring this to life - a lot of my work derives from this quirky, sometimes dry comedy. You know what they say, “It’s hard to make people cry, but even harder to make them smile." I tried to build the David character into something relatable, so that you’d feel like you knew this guy, even with all his peculiarities. In the end, we managed to create something that puts a smile on your face, and I’m happy with that. 

So, always remember: “Expect the unexpected!” said Paco Cruz


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production

Production: STINK

Client

Client: McDonald's

Agency

Agency: DDB

Agent

Agent: NB (Nicholas Berglund)

DDB

Creative Director: Dora Pruzincova

Creative Director: Gert Laubschner

Senior Copywriter: Ondrej Zvolsky

Business Director: Nikola Bochova

Senior Project Manager: Jakub Skabrada

Head Producer: Ondrej Martinec

STINK

Executive Producer: Kseniya Kurochkina

Managing Director: Klara Kralickova

Executive Producer: Petr Moravec

Production Manager: Katerina Zabojnikova

Creative

Director of Photography: Mark Bliss

Production designer: Radek Hanak

1st AD: Matej Blahovec

Focus puller: Pavel " Smoker”

Kurak Gaffer: Martin Granilla

Key Grip: Tomas Kutman

Make up artist: Zuzana Buriankova

Wardrobe stylist: Peter Tistan

Location Manager: Robert Jandera

Storyboard Artist: Vladimir Strejcek

POST

Editor: Tomas Klimek

Grading and on line: PFX company

Prague Sound: Soundsquare

Category: Fast food , Retail and Restaurants

Genre: Comedy , Dialogue , People , Storytelling