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Creative

McDonald's McCafe is Back with a Ker-Ching in Cheeky Spot

Rollo Jackson directs the Leo Burnett campaign capturing everyday coffee moments

McDonald's McCafe is Back with a Ker-Ching in Cheeky Spot

The aim is to establish McCafé as the perfect balance of quality and price, and to showcase the delight that a 99p cup of McCafé coffee made with freshly ground Arabica beans and organic milk can bring to customers as we emerge from lockdown – all supported by the jingle of Ker-Ching! 

The 30 second TV ad, directed by film director Rollo Jackson (of Stormzy fame), features a series of beautifully observed everyday moments of people drinking expensive coffees.

Mark Elwood, ECD, Leo Burnett, said: ‘We all sleepwalk into paying over the odds for our daily coffee fix. McDonald’s serve a great coffee without the ‘Ker-ching’ price tag. Simple.”

Thomas O’Neill, Head of Marketing for Food and Beverages, McDonald’s, said: “This is a huge campaign for us and finally unleashes the true power of our 99p coffee offering, in a fun, light-hearted way.”

Featured Companies: Trim Editing , Somesuch , Factory Studios

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Client

Client: McDonald’s

Brand: McCafé

Vice President Marketing & Food: Michelle Graham-Clare

Marketing Director: Steven Howells

Head of Marketing: Thomas O’Neill

Marketing Manager: Chloe Bissell

Senior Brand Manager: Jodie White

Campaign Assistant: Emily Claus

Agency

Creative Agency: Leo Burnett

CCO: Chaka Sobhani

ECD: Mark Elwood

CD: Andrew Long / James Millers

Creatives: Andy Drugan / Chris Felstead

Head of Planning: Tom Sussman

Strategy Director: Henry Gray

Business Director: Ana Saffer

Account Director: Jay Perry

Account Manager: Alice Pavey

Account Executive: Elspeth Allen

Agency Producer: Lou Pegg

Media buying agency: OMD UK

Associate Director: Tom Reaney

Connections Planning Manager: Dara Cafferkey

Production

Production company: Somesuch

Director: Rollo Jackson

Executive producer: Emory Ruegg

Producer: Tarquin Glass

Production manager: Kelly Ross

Production assistant: Lucy Hawes

DoP: Eira Wynn Jones

Production designer: Bon Walsh

1st AD: Rawdon De Fresnes

2nd AD: T Evgeniou

Costume design: PC Williams

Hair and Makeup Artist: Clare De Graft

Edit

Edit House: Trim

Editor: James Forbes-Robertson

Edit producer: Polly Kemp

Post House: MPC

Post producer: Anandi Peiris

Colourist: Jean-Clemant Soret

Sound

Sound Studio: Factory

Sound Designer: Phil Bolland

Music Supervisor 1: Oliver Pearson

Music Supervisor 2: Sharpa Music

Category: Fast food , Retail and Restaurants

Genre: People