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Creative

Michael B. Jordan Is The Most Beautiful AI in Alexa's Super Bowl Ad

Lucky Generals and Hungry Man's Wayne McClammy hype Amazon's Alexa redesign in effortlessly funny spot

Michael B. Jordan Is The Most Beautiful AI in Alexa's Super Bowl Ad

Amazon is partnering with renowned actor, film producer and director Michael B. Jordan for his first-ever Super Bowl ad. 

Entitled 'Alexa’s Body' and created by Lucky Generals - along with teams at Amazon - the spot celebrates Alexa’s new beautiful form factor, while one executive daydreams about what other beautiful forms Alexa could live inside of… like say the handsome and widely adored Michael B. Jordan. 

Directed by Hungry Man's Wayne McClammy, Michael B. Jordan proceeds to delivers the most effortlessly seductive performance of an AI that you're likely to witness on screen. Brilliant casting and performance from the two main characters keeps the humour going throughout. 

Check out the spot below. 



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Brand: Amazon

Creative Agency: Lucky Generals

Media Agency: Initiative

Director: Wayne McClammy

Production Company: Hungry Man

Editing: The Den

Post-Production: The Mill

Sound: Beacon Street Studios

Category: Consumer Electronics , Smart speaker

Genre: Comedy