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Awards and Events

Microsoft and Contend Unveil First 6D Musical Experience for Windows 11

Experience six unique viewing environments simultaneously

Microsoft and Contend Unveil First 6D Musical Experience for Windows 11

To celebrate the launch of Windows 11, Microsoft unveiled Elevenation: the first 6D streaming event starring Tate McRae and Allen Stone.

Drawing inspiration from Windows 11’s UX and capabilities, the Elevenation experience powers six entirely unique viewing environments that exist simultaneously, letting viewers select completely different experiences and immerse themselves like never before. There's also a free NFT download.

For this campaign, MSFT tapped Contend, an LA-based creative studio. Click here to check it out now, as it’s only viewable through the weekend.

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Genre: Music performance , Musical