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Mike's Hard Seltzer Takes Londoners on a Boat Tour

DJ Sam Divine will perform live set in activation from Raptor with marketing support from FCB Inferno

Mike's Hard Seltzer Takes Londoners on a Boat Tour

Mike's Hard Seltzer is hosting a pop-up boat party in East London from this Friday until the end of July.  

Londoners will be able to enjoy a live set with leading international female DJ Sam Divine on the decks, plus they'll get cold cans of Mike's Hard Seltzer and a boat tour along East London for free. 

The boat picks up from Old Ford Lock (on the River Lee) in Hackney. It will travel northbound for around one mile, sails past GROW, No.90, London Stadium, and back tothe Old Ford Lock for drop off.

You can find out more and register for access here.

Alexander Wellens, marketing manager at Mikes said: “We thought that it’d be refreshingly obvious to celebrate Mike’s Hard Seltzer, a refreshing alcoholic sparkling water drink made with real fruit flavours, on the water in London. It’s also a fun and creative way for us to celebrate UK Freedom and get together again during the hot summer. This is definitely different than the usual brand experiences that you see out there.”

Dates and times are as follows: 

Fri 23 July - between 4pm - 8pm – with DJ Sam Divine

Sat 24 July - between 2pm - 6pm 

Sun 25 July - between 2pm - 6pm 

Thurs 29 July - between 4pm - 8pm 

Fri 30 July - between 4pm - 8pm 

Sat 31 July - between 2pm - 6pm 

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