Miller Lite's New Spots Unveil Reggaeton Star J Balvin's Regular Lifestyle
Miller Lite recently made headlines by partnering with reggaeton star J Balvin on limited-edition cans that feature his signature lightning bolt and neon aesthetic, and now they are taking their partnership to the airwaves.
In new ads that begin airing today, we see Balvin’s personal take on Miller Time! - or in this case, Es Jose Time. The campaign peeks behind the curtain of his on-stage persona to show what it’s like when he’s simply being Jose.
The spots were created to remind people of what is truly important: being the real you with your real friends. The new ads called ‘Cookout’ and ‘Pool Party’ show people speculating about J Balvin’s extravagant life when the reality is much simpler: he prefers being Jose, his most authentic self, while having a great time and enjoying great beer with his friends.
Director: Kris Mercado
Production House: Easy Mondays
Founder-Creative Chairman-CEO: Luis Miguel Messianu
Co-President, Chief Creative Officer: Alvar Suñol
Executive Creative Director: Jorge Murillo
Executive Creative Director: Christian Liu
Associate Creative Director: Eddie Seigle
Sr. Digital Content Creator: Ryan Morejon
VP, Group Account Director: Beatriz del Amo
Account Director: Jose Hawayek
Account Supervisor: Adriana Piñeda
Account Executive: Daniela Cardenas
VP, Director of Production: Yeyo Marquez
Executive Producer: Jorge Espinosa
Director of Business Affairs: Marinet Quinones
Business Manager: Ivian Nuñez
Project Manager: Leslie Osorno
PR Agency: ICF Next
Category: Alcoholic Beverages , Beers
Genre: Comedy , Dialogue , People