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Miller Lite's New Spots Unveil Reggaeton Star J Balvin's Regular Lifestyle

Alma captures J Blavin's signature style for the limited edition cans

Miller Lite's New Spots Unveil Reggaeton Star J Balvin's Regular Lifestyle

Miller Lite recently made headlines by partnering with reggaeton star J Balvin on limited-edition cans that feature his signature lightning bolt and neon aesthetic, and now they are taking their partnership to the airwaves.

In new ads that begin airing today, we see Balvin’s personal take on Miller Time! - or in this case, Es Jose Time. The campaign peeks behind the curtain of his on-stage persona to show what it’s like when he’s simply being Jose.

The spots were created to remind people of what is truly important: being the real you with your real friends. The new ads called ‘Cookout’ and ‘Pool Party’ show people speculating about J Balvin’s extravagant life when the reality is much simpler: he prefers being Jose, his most authentic self, while having a great time and enjoying great beer with his friends. 

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Director: Kris Mercado

Production House: Easy Mondays


Founder-Creative Chairman-CEO: Luis Miguel Messianu

Co-President, Chief Creative Officer: Alvar Suñol

Executive Creative Director: Jorge Murillo

Executive Creative Director: Christian Liu

Associate Creative Director: Eddie Seigle

Sr. Digital Content Creator: Ryan Morejon

VP, Group Account Director: Beatriz del Amo

Account Director: Jose Hawayek

Account Supervisor: Adriana Piñeda

Account Executive: Daniela Cardenas

VP, Director of Production: Yeyo Marquez

Executive Producer: Jorge Espinosa

Director of Business Affairs: Marinet Quinones

Business Manager: Ivian Nuñez

Project Manager: Leslie Osorno


PR Agency: ICF Next

Category: Alcoholic Beverages , Beers

Genre: Comedy , Dialogue , People