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Creative

Mindy Kaling and Campbell's Colourful Ingredients Disprove Canned Soup Misconceptions

Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy's charm to launch the latest campaign

Mindy Kaling and Campbell's Colourful Ingredients Disprove Canned Soup Misconceptions

It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case. Well Yes! soups from Campbell’s are crafted with real ingredients – like spinach, butternut squash, roasted chicken and wild rice – so the soups are as nutritious as they are tasty. Combining the wit and charm of comedian Mindy Kaling with the vibrant visual world created by Director Autumn De Wilde, this campaign, themed ‘eat bright’ celebrates the real, delicious ingredients found within Well Yes! and the power of positive nutrition and living well.

The campaign will run across Instagram, Programmatic Online Video and Connected TV.


Talent, director and production company shot in person at Paramount Studios in Los Angeles, adhering to strict reopening protocol. The agency and client were virtual.  

Senior copywriter Garrett Vernon said: “It’s rare to get an opportunity to help rebuild a brand with talent that so perfectly embodies our brand character like Mindy Kaling AND a visionary director like Autumn De Wilde. Truly a match made in soup heaven.”


Featured Companies: Anonymous Content

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EVP, Executive Creative Director: Bob Winter

SVP, Creative Director: Isabela Ferreira

SVP, Creative Director: Natalie Taylor

ACD, Art Director: Jillian Lamb

Senior Copywriter: Garrett Vernon

Associate Director, Creative Resource Manager: Loraine Wysmier

Executive Producer: Denis Giroux

Senior Producer: Tara Wert

EVP, Strategy Director: Pushpa Gopalan

VP, Strategy Director: Amrita Bhatia

EVP, Account Director: Susan Lulich

Account Supervisor: Monica Stahl

Account Executive: Alexandra Rivard

Director: Autumn De Wilde

Production Company: Anonymous Content

Category: Canned Food , Food

Genre: Dialogue , People