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Creative

M&M’s Super Bowl LV Ad Shows How Fun and Humour Have the Power to Help Bring Us Closer Together

The Mars Wrigley brand features Dan Levy alongside beloved M&M’S spokescandies in BBDO NY and Arts & Sciences' new spot seeking to make people smile

M&M’s Super Bowl LV Ad Shows How Fun and Humour Have the Power to Help Bring Us Closer Together

Today, M&M’S brand unveiled its new Super Bowl LV ad in advance of its scheduled broadcast during the first quarter of this Sunday’s Big Game. The new commercial features Emmy award-winning actor Dan Levy, as well as three of the brand’s iconic spokescandies – Ms. Green, Ms. Brown and Red – and highlights how fun, humour and a few M&M’S have the power to help bring us closer together. Fans can view the spot on YouTube and on its website.

Titled 'Come Together', the spot features a variety of relatable 'wow, I really shouldn’t have done that' scenarios and the people in them choosing to make it better with a bag of M&M’S. Like the person who kicked your airplane seat when you tried to recline, or the friends who botched their gender reveal party, or even the guy who can’t stop mansplaining, no matter how hard he tries. The new ad was created by BBDO New York.


“I always try to take part in well-intentioned campaigns with brands that align with my sense of humour, so this ad was a perfect fit,” said Dan of his appearance in the spot. “One of the things I loved most about this campaign was the message about how something small – like sharing M&M’S - can help bring people together.” 

The ad, which was unveiled virtually in a live event via OnZoom earlier today, marks the first time Dan Levy has appeared in a Super Bowl commercial. Fans who missed the virtual unveil will be able to watch a replay of the premiere event this Friday on M&M’S social channels.

“M&M’S is a fun and colourful brand – so tapping into that humour to help us laugh and feel more connected to each other felt very right this year,” said Sarah Long, chief marketing officer, Mars Wrigley North America. “Of course, having Dan bring his incredible talent and comedic wit only makes the story stronger. The new commercial is a great extension of our Mars Wrigley’s purpose to create better moments that make the world smile.”

The full 30-second spot will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday 7th February 2021. This will be M&M’S sixth Super Bowl ad in the past decade.

For more information, visit M&M’S on Facebook, Twitter, Instagram or at the website.

Featured Companies: Arts & Sciences , Heard City , Company 3

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Client

Client: M&M’s, Mars Wrigley

Global VP – Brands, Content & Media: Rankin Carroll

VP, Marketing North America: Sarah Long

Senior Brand Director: Allison Miazga Bedrick

Brand Content & Communications Architect: Chris Brody

Agency

Creative Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Global Executive Creative Director: Tim Bayne

Senior Creative Directors: Corey Rakowsky and Kleber Menezes

Creative Directors: Jessica Rello, Jenn Tranbarger and Matt Vescovo

EVP, Group Executive Producer: Amy Wertheimer

Executive Producer: Sofia Doktori Handler

Senior Music Producer: Julia Millison

Business Manager: Shelly Bloch

CEO & President: Kirsten Flanik

EVP, Global Account Leader, Mars Inc: Susannah Keller

EVP, Senior Director: Lisa Piliguian

SVP, Account Director: Ashley Gill

Account Director: Rebecca Orlandi

Account Manager: Taylor Baird

Account Executive: Jessica Dunne

Production

Production Company: Arts and Sciences

Director: Matt Aselton

Executive Producer: Zoe Odlum

Managing Partner: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Director of Photography: Malik Sayeed

Editorial

Editorial: Mackcut

Editor: Ian Mackenzie

Assistant Editor: Cooper McLane

Executive Producer: Gina Pagano

Animation/VFX: House Special

Executive Producer: Lourri Hammack

Animation Director: Kirk Kelley

Senior Producer: Zilpha Yost

Colour

Colour: Company 3

Colourist: Tim Masick

Producer: Kevin Breheny

Music and Sound

Audio: Heard City

Mixers: Keith Reynaud and Phil Loeb

Producer: Sasha Awn

Music: Human

EP: James Wells

Composer: Matthew O’Malley

Creative Lead: Morgan Visconti & Matthew O’Malley

Category: Confectionery , Food