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Creative

Mountain Goat Beer's Newly Launched Law Firm Fights for Justice on Your Minor Complaints

Goat Goat & Goat – Attorneys at Law campaign from The Monkey's fights for the rights of Aussies daily problems

Mountain Goat Beer's Newly Launched Law Firm Fights for Justice on Your Minor Complaints

Injured by an automatic door? Received a negligent haircut? Read a self-serving press release? Get the lawyers who will take you seriously – Goat, Goat & Goat Attorneys at Law.

The latest venture from Mountain Goat Beer, developed by The Monkeys, part of Accenture interactive, is dishing out compensation to Australians who have suffered some form of injustice.

The promotional campaign, directed by Max Barden from Sweetshop, will feature real Goat, Goat & Goat clientele who were brave enough to come forward and share their stories of injustice, such as Albert Garcia, whose fro-yo didn’t come with enough sprinkles.  

The Monkeys chief creative officer, Ant Keogh, says: “I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”

Mountain Goat Beer marketing manager, Marc Slater, adds: “With the brewery being closed for most of the year we’ve put the goats to good use. Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”

If you’ve been aggrieved or wish to seek compensation, simply purchase a case of Mountain Goat Beer and plead your case for a chance to win compensation. There’s fifty thousand dollars to claim!

The national promotion runs from October 18th across social, OOH, radio and online.


Featured Companies: Squeak E. Clean Studios

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Client

Client: Mountain Goat Beer

General Manager: Mick Bentley

Marketing Manager: Marc Slater

Agency

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Art Director: Zenon Predecki

Copywriter: Cody Naetzker

Copywriter: Chris Ellis

Designer: Chris Thompson

National Head of Production: Romanca Mundrea

Senior Producer: Eliza Malone

Group Content Director: Sophie Gosper

Content Director: Allan Carlow

Production

Production Company: Sweetshop

Director/Editor: Max Barden

Executive Producer: Greg Fyson

Managing Director: Edward Pontifex

Cast

Casting: Highway Casting

Sound

Sound: Terry Man Sound and Squeak E. Clean Studios

Category: Alcoholic Beverages , Beers

Genre: Comedy , Dialogue , People