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MRM with McCann Worldgroup Show the Magic of USPS During the Holiday Season with Festive Campaign

MRM and McCann New York team up with Sanctuary director Cole Webley on heartfelt spot

MRM with McCann Worldgroup Show the Magic of USPS During the Holiday Season with Festive Campaign

You might think that delivering over a billion packages this holiday requires flying reindeer or a bottomless bag of gifts. But it’s not magic that makes more holiday deliveries to homes in the US than anyone else, it’s the new trucks USPS has added to its fleet; the network they've worked tirelessly to update; and most importantly, it’s the hard-working people of the United States Postal Service. This campaign from MRM and McCann New York aims to show you the real magic at work this season.

Chris Karpenko, executive director of brand marketing at USPS, comments: "Every year the postal service and its employees deliver millions of cards and packages to its customers for the holidays.  Our employees are dedicated and take tremendous pride in making that holiday Magic happen for all of America. We are everywhere, in our communities and neighborhoods across the country.  It’s that personal connection that makes it matter even more."

The charming spot was directed by Cole Webley through Sanctuary. 

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Harsh Kapadia: CCO MRM New York

Caprice Yu: EVP Executive Creative Director (McCann)

Tony Jones: SVP Group Creative Director (MRM)

Daniel Carlsson: SVP Group Creative Director (MRM)

Emmeli Österdahl: VP Creative Director (MRM)

Christian Beckett: Creative Director (McCann)

Jon Vall: Creative Director (McCann)

Dane Rahlf: Creative Director ( Weber)

Martin Brady: Associate Creative Director (WG Retail)

Eric Aragon: Associate Creative Director (McCann)

Jack DeLighter: Associate Creative Director (McCann)

Bruno Forcine: Senior Art Director (MRM)

Petra Magno: Senior Copywriter (MRM)

Justin Coombs: Senior Art Director (MRM)

Pat Wilson: Senior Copywriter (MRM)

Donna McCracken: SVP Executive Integrated Producer (McCann)

Rachel Max: VP Director of Art Production (MRM)

Kelly Krincek: Junior Producer (McCann)

Tina Braun: SVP Group Account Director (MRM)

Jay Williams: SVP Direct of Business Leadership (WG Retail)

Patrick Connolly: Account Director (McCann)

Rohanie Singh: VP Account Director (MRM)

Andrew Bryson: Management Supervisor (MRM)

Kelsey Leetch: Senior Manager (WG Retail)

Carly Johnson: VP Director of Shopper Strategy (WG Retail)

Rebecca Badiner: VP Strategy Planner (Weber)

Nikki Siegel: Associate Director of Strategy (MRM)

Ben Dayton: Associate Director of Strategy (MRM)

Natalie Hernandez: Business Manager (McCann)


Cole Webley: Director

Preston Lee: Managing Director / EP

Noah Thomason: Executive Producer

Chris Cho: Producer

Big Sky

Chris Franklin: Editor

Grace Novak: Assistant Editor

Ryan Sears: VFX Supervisor

Sarah Van Tassel: Executive Producer

Ali Corsie: Senior Producer

Genre: Storytelling