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MullenLowe Alfred's '90s Tribute Puts Chicken Tonight Back on the Map

Inspired by classic '90s talk shows, Alfred puts Chicken Tonight out there as the perfect sauce to use without chicken

MullenLowe Alfred's '90s Tribute Puts Chicken Tonight Back on the Map

On a mission to reinvigorate the brand in the Netherlands, Chicken Tonight takes a remarkable turn by using its somewhat limiting brand name to its advantage. Stating that despite what one might assume, the brand is also a fine choice for dishes without chicken. 

This message is brought to life in a nostalgic manner, taking people back to the time when this cult brand was at its advertising peak in the Netherlands. Set in a recognisable 90’s talkshow setting, we witness a domestic quarrel about how Chicken Tonight should or shouldn’t be prepared. That’s when neighbour Anja enters the stage…

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Client: Zwanenberg Food Group / Chicken Tonight

Responsible client: Jo-Anne van der Laan & Sanne Westdijk

Product: Chicken Tonight


Agency: MullenLowe Alfred

Strategy: Paul van Kuilenburg

Account: Irene Spronk & Romy Dekker

Creative team: Jan-Willem Smits, Marie-Louise Diekema & Tim Olland

Inhouse producer: Vittoria Robijns


Production agency: freddy

Director: Michiel ten Horn

Producer: Vittoria Robijns

Lighting cameraman/ D.O.P.: Tim Kerbosch

Editor: Martin Heijgelaar

Post Production

Post-production: De Grot


Music: Massive Music

Sound design: freddy

Category: Food , Sauces and Spreads

Genre: Comedy , Dialogue , People , Storytelling