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Creative

Mums Get Some Well Deserved Rest in McDonald’s Philippines' 'Himbing'

www.lbbonline.com, Fri, May 07, 2021

Leo Burnett Manila launches new spot for Mother's Day featuring mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays

Mums Get Some Well Deserved Rest in McDonald’s Philippines' 'Himbing'

Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with mums working non-stop as mothers and career women from home.

And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest.

This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film 'Himbing' which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created. 

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Title: Himbing (Slumber)

Credits:

Agency: Leo Burnett Manila

Advertiser: McDonald’s Philippines

Clients: Margot Torres, Oliver Rabatan, Ashley Santillan, Mika Miravite

Creatives: Raoul Panes, Dante Dizon, LA Yamsuan, Martin Flordeliza, Cesar Avena

Accounts: Judy Medina, Rica Medina, Ivana Bito

Production House: Film Pabrika

Director: Joel Limchoc

Producers: Steve Vesagas, Dhanice Anne Mengote / Slingshot Manila

Production Manager: Meanne Ballesteros

Offline Editor: Jay Halili

Online Editor: Chris Cantos

Music Arranger: Allan Feliciano / Loudbox

Audio Engineer: Julius Canapi / Prodigious Manila

Category: Fast food , Retail and Restaurants

Genre: Storytelling