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Creative

Mustache Agency Reminds You to Call Your Mum

NYC-based content agency uses employees’ voicemails to create a friendly reminder to give your mum a call on Mother’s Day

Mustache Agency Reminds You to Call Your Mum

When was the last time you received a voicemail? Was it from your mum? Mustache is betting “yes!"

No one has mastered the voicemail quite like our mothers. Whether they’re calling to "just to check in” or to tell you a long-winded story, they’ll be sure to let you know “it’s your mother!” calling.

In light of a socially distant Mother’s Day this year, Mustache employees pulled together their favourite voicemails from their moms to create a light-hearted and fun reminder to call your mom on the holiday. The eccentric PSA steers away from the traditional, overly emotional content we’re accustomed to seeing around Mother’s Day and elicits joy, giving us all a much-needed laugh.

Celia Hardick, a copywriter at Mustache, noted: “Since a lot of us can’t be with our moms this Mother’s Day, we thought it was important to remind people to call home. We wanted to stay away from the usual sappy, sad tone that accompanies so much Mother’s Day content. It’s all about bringing out the fun personalities of our favourite people.”

The spot is guaranteed to leave a smile on your face – and encourage you to pick up the phone and give your mother a call!

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Creative Agency: Mustache