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The Immortal Awards

My Most Immortal Ad: Juan David Pardo on Leica's '100'

The Immortal Awards juror and MullenLowe SSP3 exeuctive creative director on F/Nazca Saatchi and Stink Sao Paolo's centenary celebrating film

My Most Immortal Ad: Juan David Pardo on Leica's '100'


There is one week to go until this year's Immortal Awards deadline. In the build up to the Friday 10th September cut off, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Juan David Pardo, executive creative director of MullenLowe SSP3, brings the week to an end with F/Nazca Saatchi and Stink Sao Paulo's celebration of a century of the iconic camera brand.

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.


Leica '100' (2014)



A tribute to photography, a tribute to art, and a tribute to advertising. This campaign commemorates 100 years of Leica cameras in a brilliant way. They’ve selected the most iconic pictures shot with a Leica and recreated them in a commercial that shows 75 historic references that changed the course of photography. They’ve given life to the images with a sound lab to transport people to the actual historical place and moment found in posters, books, and covers. Every detail, from the prints and 360 sound, to the film craft and materials, make this campaign immortal. It’s a masterpiece that celebrates a hundred years of the camera that reinvented the art of photography.


Credits

Agency Network - F/Nazca Saatchi & Saatchi, São Paulo
Production Company - Stink, São Paulo
Creative Agency - Stink, São Paulo
Sound Design Company-  Satélite Áudio, São Paulo
Production Studio -  Casablanca Effects, São Paulo
Executive Creative Director - Fabio Fernandes / F/Nazca Saatchi & Saatchi, São Paulo
Executive Creative Director - Eduardo Lima / F/Nazca Saatchi & Saatchi, São Paulo
Head of Art - João Linneu / F/Nazca Saatchi & Saatchi, São Paulo
Creative - Bruno Oppido / F/Nazca Saatchi & Saatchi, São Paulo
Creative - Romero Cavalcanti / F/Nazca Saatchi & Saatchi, São Paulo
Creative - Thiago Carvalho / F/Nazca Saatchi & Saatchi, São Paulo
Creative - João Linneu / F/Nazca Saatchi & Saatchi, São Paulo
Agency Producer - Victor Alloza / F/Nazca Saatchi & Saatchi, São Paulo
Senior Account Executive - Marcello Penna / F/Nazca Saatchi & Saatchi, São Paulo
Account Executive - Melanie Zmetek / F/Nazca Saatchi & Saatchi, São Paulo
Media Director - Fábio Freitas / F/Nazca Saatchi & Saatchi, São Paulo
Media Planner - Gabriela Guedes / F/Nazca Saatchi & Saatchi, São Paulo
Planner - José Porto / F/Nazca Saatchi & Saatchi, São Paulo
Planner - Guilherme Pasculli / F/Nazca Saatchi & Saatchi, São Paulo
Director - Jones+Tino / Stink, São Paulo
Art Director - Daniela Calcagno / Stink, São Paulo
Director of Photography - Bjorn Charpentier / Stink, São Paulo
Executive Producer - Cecília Salguero / Stink, São Paulo
Executive Producer - Maria Zanocchi / Stink, São Paulo
Editor - Jones+Tino / Stink, São Paulo
Editor - Danilo Abraham / Stink, São Paulo
Line Producer - Victoria Martinez / Stink, São Paulo
1st Assistant Director - Santiago Turell / Stink, São Paulo
Location Manager - Lucia Sánchez / Stink, São Paulo
Stylist - Alejandra Rosasco / Stink, São Paulo


Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.


Featured Companies: MullenLowe SSP3

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