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The Immortal Awards

My Most Immortal Ad: Rob Galluzzo on IKEA's 'Lamp'

The Immortal Awards juror and FINCH founder is the second juror to go for the Spike Jonze masterpiece this year

My Most Immortal Ad: Rob Galluzzo on IKEA's 'Lamp'


There are just about three weeks to go until this year's Immortal Awards deadline. In the build up to the Friday 10th September cut off, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Rob Galluzzo, CEO and executive producer of FINCH, is the second juror to pick this iconic spot from IKEA, following on from Folk Wunderman Thompson's Karl Waters who chose it earlier this summer. Rob keeps it simple when explaining why he picked it...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.


IKEA 'Lamp' (2002)



Simple. Insightful. Beautiful. 



Credits

Client: IKEA
Creative Agency: Crispin Porter + Bogusky
Production Company: MJZ
Director: Spike Jonze
Post Production: Spot Welders
Sound: MIT Our Sound

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.


Featured Companies: FINCH

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