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The Immortal Awards

My Most Immortal Ad: Ryan Reed on City of Chicago's 'Boards of Change'

The Immortal Awards juror and M&C Saatchi UAE's partner and chief creative officer on FCB's recent Cannes Lions Media Grand Prix winner

My Most Immortal Ad: Ryan Reed on City of Chicago's 'Boards of Change'

With just a few weeks to go until this year's Immortal Awards deadline, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Ryan Reed, partner and chief creative officer of M&C Saatchi UAE, explains why he loves the recent Cannes Lions Media Grand Prix winner from FCB Chicago...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.


City of Chicago 'Boards of Change' (2020)


Immortal work rarely comes from a brief. It comes from awareness and purpose. 

This is work I revisit time and again to feel the fire of inspiration. It reminds me that we have the ability and responsibility to create and lead meaningful change. 

Part activism, part installation, this idea sees messages of unity and justice on plywood barricades repurposed into mouthpieces for disenfranchised voices and actual votes. 

I love that it’s paint on plywood, reimagined with a saw and some nails. I love that it’s a wonderfully low-fi solution to a complex issue. 

It’s work that transcends advertising and leaves a positive impact on the world.


Credits
CLIENT
ADVERTISER: CITY OF CHICAGO
CREATIVE AGENCY
CREATIVE AGENCY: FCB, Chicago
PRODUCTION
PRODUCTION: LORD & THOMAS Chicago
POST PRODUCTION: LORD & THOMAS Chicago
PR
PR AGENCY: CURRENT GLOBAL Chicago
ADDITIONAL
OTHER: CITY OF CHICAGO Chicago / FCBX Chicago / JSM MUSIC New York

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.


Featured Companies: M&C Saatchi UAE

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