My Most Immortal Ad: Sir John Hegarty & Mick Mahoney on Johnnie Walker's 2009 One-Shot Masterpiece
Immortal Awards juror Bruno Bertelli is joined by the duo who helmed the Scottish whisky brand's 'The Man Who Walked Around the World'
The Immortal Awards
entry system is well and truly open and, in the run up to the entry deadline, each of this year's jurors have been selecting the ads or campaigns that are most immortal to them, revealing the reasons why it’s stayed with them until this day.
Joining Bruno to explain how and why the piece came to be is heavyweight creative duo in BBH founder Sir John Hegarty and Mick Mahoney, currently a founding partner of Harbour but at the time was BBH's creative director on the film.
The trio join Paul Monan to talk about filmic inspiration, a masterful monologue and the beauty of no brief...
The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here. If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.