NABS Raises £100,000 at the Return of Its Renowned Party Stranger than Summer
NABS, the support organisation for the advertising and media industry, raised a spectacular £100,000 at its annual fundraising party, Stranger than Summer, last week (14 October).
This year’s theme was 'Together at Twilight', reflecting the intent for this year’s party to bring the adland community back together after an extremely tough 18 months.
All funds raised will go towards helping to support people across the industry who approach NABS for help with coaching, therapy, grants and its popular Advice Line.
The money comes at a critical time for NABS and the industry it serves. NABS has lost around £1.6m in income during the pandemic, while demand for its services rose by 35%.
What's more, the long-term effects of the pandemic mean that demand for NABS’ services will continue into 2022 and beyond. In 2021, emotional support is the main reason for contacting NABS, accounting for 35% of calls. Low mood, mental health concerns and work pressures dominate the themes. Calls relating to financial support and money management are also prevalent, revealing a long road to recovery ahead after a year of job losses and furlough.
Meanwhile, attendance at NABS’ masterclasses (group coaching sessions) has risen by 24% this quarter alone, with adlanders keen to build confidence and resilience. This demonstrates a need to actively support employee wellbeing as people readjust to life after lockdown.
NABS is funded solely by organisations and individuals, meaning that Stranger than Summer and the charity’s other fundraising events are critical to its continued existence.
Stranger than Summer, a highlight in adland’s party calendar, made its return after a two-year hiatus with a brand-new format and venue. Usually held as a sit-down ball, this year’s party was an informal affair held at the 100 Club in Wardour Street. Sophie Ellis-Bextor, The Lightning Seeds and DJ Annie G provided musical entertainment throughout the night. More than 500 people attended, drawn from all levels across the industry.
Stranger than Summer was generously sponsored by TikTok, Facebook, Quantcast, Astus, Thinkbox and Pearl & Dean.
Diana Tickell, CEO, NABS, said: “We’re delighted to have got the industry back together again after so long apart. Most importantly, thanks to everybody’s generosity, we were able to raise £100,000 which will go towards people in our industry who need our help to thrive once more after such a difficult couple of years.”