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Nescafè Shares a Special Message to Supportive Heroes

Publicis Italy asked competitive ice skaters to send a message to their most supportive loved ones

Nescafè Shares a Special Message to Supportive Heroes

In life, it’s impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count? A cup of Nescafé is the best way to tell them, making a moment more intense. To show them, Publicis Italy launched The Message, during an international ice-skating competition.

The team asked, before the race, some of the athletes of the international competition to write messages to those who had supported them during their efforts: grandmothers, grandparents, fathers, mothers, brothers, boyfriends, friends.

Many athletes responded with great pleasure and enthusiasm. Then, unaware of the supporters, gave them cups of nescafè before the girls' team performed and Publicis filmed their emotions.

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Creative Agency: Publicis Italy

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

General Manager: Daniela Di Maio

Executive Creative Director: Davide Boscacci

ACD/Copywriter: Paolo Bartalucci

ACD/Art Director: Livio Gerosa

Copywriter: Mario Rasero

Art Director: Patrick Rossa

Client Service Director: Davide Gonzato

Account Director: Filippo D’Andrea

Account Director: Ilaria Lorenzetti

Account Executive: Matteo Pellegrini

Head of Social Client Service and Strategy: Alessandro Bochicchio

Social Media Manager: Carola Bracci

Head of Production: Francesca Zazzera

TV Producer: Luana Strafile

Film Credit

Production company: Black Mamba

Director & DOP: Mauro Lodi

Executive Producer: Stefano Monticelli

Producer: Virginia Magnelli

Editor Video Hero: Fabrizio Squeo

Category: Hot Beverages , Soft Drinks

Genre: Dialogue , People , Storytelling