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Creative

New Ad Council Campaign Uses Dad Jokes to Celebrate The Importance of Family Bonds

The PSAs were created by Campbell Ewald Detroit and reach out to all fathers to inspire and support their commitment to responsible fatherhood

New Ad Council Campaign Uses Dad Jokes to Celebrate The Importance of Family Bonds

Charismatic kids tell "dad jokes" in this charming and intimate spot highlighting the important bond between them and their fathers. Karen Cunningham's skillful directing shows how even the smallest interaction between dads and their children can have a powerful and lifelong effect on their well-being. The spot was released by the Ad Council in August 2017.

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Client

Advertiser: Ad Council

Production Company

Director: Karen Cunningham

DOP: Doug Chamberlain

Executive Producer: Tom Weissferdt

Producer: Mark Conley

Production Company: Slim

Offline

Edit Company: Cut and Run

Editor: Sean Fazed

Executive Producer: Amber Farls

Creative Agency

Chief Creation Officer: Jo Shoesmith

Creative Agency: Campbell Ewald Detroit

Integrated Producer: Christine Mackey

Head of Production: John Haggerty

Genre: People