New Business Wins for Agency mud orange Calls for New Cryptocurrency Fee Structure
Mud orange, creative agency based in London, now accepts major cryptocurrencies as part of its fee structure after new insurtech business wins.
Cryptocurrencies are proving itself to be a stable medium for value storage after Tesla’s hefty Bitcoin sell last month. The confidence in cryptocurrencies are pushing brands (especially tech brands) to diversify how they store their wealth, which calls for service industries to start catering to businesses internal finance structures.
Mud orange has recently won a pitch to rebrand an umbrella insurtech brand and it’s three subsidiaries which are revolutionising courier insurance, commercial insurance and fleet insurance through innovative AI tech. The cross geographic nature of the project meant that a cryptocurrency fee structure allowed for flexibility whilst working with international offices and allowed for quicker and efficient payment terms.
There has also been an upside from the agency side, as the value of cryptocurrency income have grown, which has allowed fees to be profit making within itself.
As brands start continuing to expand how they store wealth, the creative industry and other service industries will need to adapt to facilitate the ever-changing procurement process internally at companies.