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Creative

New Calvin Klein Film Salutes the Beauty of the Body in Motion

The Assembly Rooms' Ruth Hegarty's latest edit showcases the latest performance wear designed by Raf Simons

New Calvin Klein Film Salutes the Beauty of the Body in Motion

The new Calvin Klein spot directed by Jacob Sutton celebrates the beauty of the body in motion. Cut by The Assembly Rooms' Ruth Hegarty, 'Performance' features athletic silhouettes twisting and turning through the frame in an arresting choreography that celebrates freedom and the sensuality of movement.

The athletes are all shot in black and white. This is intercut with punchy colour footage of models wearing the new activewear clothing range. This footage is overlayed with matrix-like numerical text to add an extra layer to the film.

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Offline

Edit Company: The Assembly Rooms

Editor: Ruth Hegarty

Producer: Dan Breheny

Post Production / VFX

Post Production Company: Time Based Arts

Client

Brand: Calvin Klein

Creative Agency

Creative Agency: Llyod & Co

Category: Clothing and Fashion , Sportswear

Genre: Choreography , Fashion & Beauty , People