New Consumer Poll Aims to Identify Best (and Worst) April Fools’ Jokes by Companies
To marketers, the arrival of April means one thing - an April Fools’ Day celebration in which brands across the country attempt to one-up each other in a series of hit-or-miss pranks. But which pranks are hits and which are misses? A first-of-its-kind consumer poll from Pavone Marketing Group will answer that question.
The poll, called Ad Antics, will serve as a one-stop library of the year’s pranks from companies spanning health care, banking, technology, and consumer packaged goods. Voting begins at 9 a.m. ET on April 1st and polls close at noon ET on April 2nd.
“Every brand thinks they’re the funniest, smartest, most creative company on the planet on April Fools’ Day, but it’s not an easy game to play and there’s a lot of competition. For every joke that works, there are at least five jokes that flop,” said Pavone Marketing group president & CEO Michael Pavone. “Our poll will separate the good from the bad and crown one joke as the best April Fools’ prank in America.”
Pavone Marketing Group is no stranger to the national polling scene, having created the annual Super Bowl commercial poll, SpotBowl, which celebrated its 18th year in 2021.
April Fools’ Day was unofficially cancelled in 2020 out of sensitivity for the then-new COVID-19 pandemic, but brands are expected to make at least a partial return to their prankster ways in 2021. To vote in the Ad Antic poll, visit www.AdAntics.com on April 1.