New York Festivals 2021 AME Awards Announces Finalists
New York Festivals AME Awards has announced its 2021 finalists.
The 150+ members of the 2021 AME Grand Jury panel comprised of CEOs CCOs, founders, managing directors, chief strategy officers, and creative executives selected finalists from entries submitted from 30 countries.
“We’re thrilled with the caliber of this year’s innovative and effective work, the bar was exceptionally high,” said Gayle Mandel, executive director, AME Awards. “Entries from around the globe demonstrated innovation and effectiveness and those campaigns moving on to the medal round truly impressed AME's Grand Jury.”
Campaigns advancing to the medal round utilised a wide spectrum of strategies to improve brand relevance, create engagement, and deliver results. Agencies employed strategic brand partnerships, cause marketing, co-branding, gamification, data-driven marketing, branded entertainment, digital and immersive event marketing, and technology-based engagement to position global brands and achieve growth. To view the complete list of 2021 AME Finalists, click here.
Prominent brands advanced including BMW, Google, Verizon, Pringles, Burger King, Emirates NBD Coors Light, Goldfish Crackers, McDonald's, Toyota, Porsche, BankSA, Home Centre, Samsung, Libresse, WWF Germany, Knorr, Mucinex, Bosch, Cheetos (Frito Lay Inc.), TikTok, Subaru Canada, Pantene, and IKEA.
New categories were added in 2021 to AME’s powerhouse roster to showcase ground-breaking work in step with global trends. Categories include Socially Conscious Content, Data, and Digital Experiences.
Entries submitted within AME’s Socially Conscious Content category challenged conventions, championed for equality and inclusivity, promoted worthy causes, and shined the spotlight on social issues. Finalists include: “Crayola Colors of the World” (dentsu mcgarrybowen) Crayola, “Meddle in the New Zealand Election” (Special Group) Every Kiwi Counts, “A Dad’s Job” (FP7 McCann Dubai) Home Centre, “#CreateForGood” (The Classic Partnership Advertising) TikTok, “European Elections 2019 - Choose your Future” (&Co.), “Settlements (Favelas)” (Inbrax Chile) Techno Latam, “The Fable of Egg Fried Rice” (TBWA Singapore) Standard Chartered, “#BlackHealthNow” (TBWA\WorldHealth), and “Help End The Uncertainty” (SOCIALISSSIMA LLC) Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network.
Cause Marketing created awareness and achieved results. Entries championing causes moved on to the medal round including: “The World’s Tallest Donation Box” (The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC) The Mohammed bin Rashid Al Maktoum Global Initiatives and “Invisible Hate” (22Squared) NAACP Atlanta. View the 2021 Finalists.
Campaigns rallied on behalf of the environment and sustainability. Entries achieving Finalist status include “The Rainforest Fire Channel” (Zulu Alpha Kilo) Amazon Rainforest Conservancy, “BMW IconicSounds Electric” (Mirrored Media) BMW, “Eurythenes plasticus” (BBDO Germany) WWF Germany, “Delivery to Burger King” (McCann Lima) Burger King, and “Bamboo Sweets (LIFUL) LIFUL. View the 2021 Finalists.
Data and Digital Events Finalists include “Publicly Traded” (FCB/SIX) LifeStyles Healthcare, “The Wise Ones” (FP7 McCann Dubai) Emirates NBD,“Tuna Scope 2020” (Dentsu Inc.) Tuna Scope and AI Tuna, “The Last Horoscope” (Creative X) WhatsApp, “The most CO2-friendly route” (Hasan & Partners) Neste, and “Search ‘N’ Ambush” (Yell Advertising) CP FreshMart.
Branded Content/Entertainment boosted brand affinity and interaction. Entries advancing include “Wombstories” (AMV BBDO) Libresse, “Trapped in Advertising” (Starcom) Pringles, “Spoiler WHOPPER” (Grabarz & Partner) BURGER KING Deutschland, “Toyota and MTV Celebrate The Universal Language of Music” (Viacom Velocity) Toyota, and “The Hairy Tale” (Grey Tokyo) Pantene.
Outdoor/Out-Of-Home effectively engaged consumers across a variety of urban locations. Finalists include: “Rooftop Farms” (FP& McCann Cairo) Knorr, “Feeding Imagination” (Zulu Alpha Kilo) Goldfish Crackers, and “'TRAIN'ing” (McCann Health Japan) East Japan Railway Company.
Agencies employed technology to entertain, educate, and create personalized brand experiences. Entries achieving Finalist status include: “The King of the 2020 VMA’s” (Viacom Velocity) Burger King and “ProtectSet” (MullenLowe MENA) Mobily e-Sports.
Activation and Engagement created stronger brand connections and delivered results. Entries advancing include: “Double Moon” (UAE Government Media Office & MullenLowe MENA) UAE Government Media Office, “Escape the Clown” (Grabarz and Partner) BURGER KING Deutschland, “IYKYK If You Know You Know” (Starcom) Invisalign Clear Aligners, and “Tons of Real Happiness” (H:Three) Mitsubishi Xpander.
Integrated campaigns flawlessly provided brand engagement and delivered results on behalf of the brand. Finalists include: “Greatest Outback of All Time (GOOAT)” (Zulu Alpha Kilo) Subaru Canada, “Iceman to Canton” (ALMA DDB.) Coors Light, “Electric Dialogue” (Grabarz & Partner) Porsche, and “French’s Mustard Beer” (Fitzco) McCormick & Company. View the 2021 Finalists.
Collaborative Partnerships and Sponsorships built prestige and engaged the target audience. Entries advancing include: “World’s Oldest e-Sports Team” (Zulu Alpha Kilo) HomeEquity Bank / Royal Canadian Legion and “The Met Unframed” (Verizon).
Products and Services entries shifted perception, set new standards, and achieved impressive results. Finalists include: “Good Morning World” (Special Group) Tourism New Zealand, “Don't Hang Your Privacy Out” (BBDO China) Bosch, “Out-of-work mannequins” (Zulu Alpha Kilo) Toronto Association of Business Improvement Areas (TABIA), and “Art & Science” (Zerotrillion) Flowr.
Health & Wellness and Pharma categories engaged and educated. “Mucinex Nightshift Launch” (McCann Health New York) Mucinex; (Showpony Advertising) and “Reach For The Facts “ReturnToWorkSA both moved on to the medal round.
All entries submitted into the 2021 AME Awards were evaluated based on four criteria and weighted according to importance: results/effectiveness, idea, execution, and challenge/strategy/objective.