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Creative

NFL QB Deshaun Watson Breaks Down Play with Next-Gen Stats

Powered by Amazon Web Services, the new spot is from Seattle-based creativity agency Little Hands of Stone and production company Hungry Man

NFL QB Deshaun Watson Breaks Down Play with Next-Gen Stats

​NFL fans know their favourite plays are amazing. But with next-generation stats powered by Amazon Web Services (aka AWS, provider of cloud computing platforms from Amazon.com), football fans now get concrete, data-driven proof of just how unlikely those highlight plays are.

In the new :30 spot, airing nationally and online from Seattle-based creative agency Little Hands of Stone, Houston Texans quarterback Deshaun Watson recaps one of his many standout plays from the 2019 season - live from the sideline of the field.

Deshaun narrates the play, explaining to fans the next-gen stats behind the play and showing how his insane performance only gets crazier when you see that data behind it. Using artificial intelligence and machine learning, AWS gives NFL fans a deeper, more visual understanding of their favourite plays with next gen stats including player speed, scramble distance, throw distance, receiver separation, and catch probability. 


Featured Companies: Hungry Man US

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Production

Executive Creative Director: Michael Boychuk and Matt McCain

Head of Production: Kris Dangla

Managing Director: Megan Meagher

Senior Account Executive: Brooke Songey

Production Company: Hungry Man

Director: Amir Farhang

Director of Photography Christophe Lanzenberg
Executive producer Caleb Dewart

Line Producer: Lije Sarki

Cast: Deshaun Watson

Editing House: World Famous

Editor: Ryan Lewis

Producer: Lauren Whisnant

Sound Design / Audio Mix: Atomic Sound / Clatter & Din

Sound designer / Mixer: Sam Gray