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Awards and Events

Nice Shoes Wins AICE Award for Motion Design & Graphics for Project Arachnid

Studio's Toronto office crafted a powerful animated short film for The Canadian Centre for Child Protection

Nice Shoes Wins AICE Award for Motion Design & Graphics for Project Arachnid

The Canadian Centre for Child Protection's Project Arachnid is a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. To bring to life how Project Arachnid helps victims break the endless cycle of abuse, the organisation enlisted Nice Shoes Creative Studio's Toronto office to craft a powerful animated short film, which was just honoured with the AICE Award for Motion Design & Graphics. 

"It was very important to us to find a way to reflect the gravity of the matter, but not make people look away. We didn't want the problem to seem insurmountable," said Shawn James, Creative Director at No Fixed Address, "Nice shoes did a great job of finding that balance."

Nice Shoes Creative Directors Gary Thomas and Matt Greenwood, along with Design Director Stefan Woronko developed style frames taking the piece into an illustrative, textured direction inspired by Manga, graphic novels, and the work of Frank Miller and Edward Gorey. As the teams explored the concept, they quickly found they were on the same page, and worked closely to animate the dramatic and powerful story. "We felt the narrative should drive the visuals and presented a solution where only simple animation was needed to emphasise the story," said Thomas. 

"The Canadian Centre for Child Protection are dedicated people doing important work. They knew what their message was and trusted No Fixed Address and Nice Shoes to help them articulate it visually," concluded Thomas. "We took that trust very seriously and were happy to help shed some light on some dark realities."

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Creative Agency

Account Supervisor: Gillian Craig

Creative Agency: No Fixed Address

Group Account Directors: Rebecca Ho

TV Producer: Clair Galea

Animation

Animation Company: Nice Shoes Creative Studio

Creative Director: Gary Thomas, Matt Greenwood

Designer: (Director) Stefan Woronko

Executive Producer: Kristen Van Fleet

Client

Advertiser: Canadian Centre for Child Protection

Music

Audio Post Production: Pirate Toronto

Composer: Mark Rajakovic

Producer: Joanne Uyeyama

Sound Engineer: Keith Ohman

Category: Corporate, Social and PSAs , Government

Genre: Animation