Nice Shoes Wins AICE Award for Motion Design & Graphics for Project Arachnid
The Canadian Centre for Child Protection's Project Arachnid is a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. To bring to life how Project Arachnid helps victims break the endless cycle of abuse, the organisation enlisted Nice Shoes Creative Studio's Toronto office to craft a powerful animated short film, which was just honoured with the AICE Award for Motion Design & Graphics.
"It was very important to us to find a way to reflect the gravity of the matter, but not make people look away. We didn't want the problem to seem insurmountable," said Shawn James, Creative Director at No Fixed Address, "Nice shoes did a great job of finding that balance."
Nice Shoes Creative Directors Gary Thomas and Matt Greenwood, along with Design Director Stefan Woronko developed style frames taking the piece into an illustrative, textured direction inspired by Manga, graphic novels, and the work of Frank Miller and Edward Gorey. As the teams explored the concept, they quickly found they were on the same page, and worked closely to animate the dramatic and powerful story. "We felt the narrative should drive the visuals and presented a solution where only simple animation was needed to emphasise the story," said Thomas.
"The Canadian Centre for Child Protection are dedicated people doing important work. They knew what their message was and trusted No Fixed Address and Nice Shoes to help them articulate it visually," concluded Thomas. "We took that trust very seriously and were happy to help shed some light on some dark realities."
Account Supervisor: Gillian Craig
Creative Agency: No Fixed Address
Group Account Directors: Rebecca Ho
TV Producer: Clair Galea
Animation Company: Nice Shoes Creative Studio
Creative Director: Gary Thomas, Matt Greenwood
Designer: (Director) Stefan Woronko
Executive Producer: Kristen Van Fleet
Advertiser: Canadian Centre for Child Protection
Audio Post Production: Pirate Toronto
Composer: Mark Rajakovic
Producer: Joanne Uyeyama
Sound Engineer: Keith Ohman
Category: Corporate, Social and PSAs , Government