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Creative

Nike Takes Lil Nas X to Court in Hilarious Trailer from Smuggler's Tony Yacenda

Songwriter and rapper stands trial over his 'Satan Shoes' in a reference to his real-life legal battle with Nike

Nike Takes Lil Nas X to Court in Hilarious Trailer from Smuggler's Tony Yacenda

Smuggler's Tony Yacenda directs 'Nike v. Lil Nas X - Satan Shoes', a trailer teasing the artist’s new Kanye West-produced single 'Industry Baby'. The film pokes fun at the recent controversy around the singer’s limited edition sneaker line. 

Lil Nas X, who wears multiple disguises to play nearly every major role in the film, stands trial over his 'Satan Shoes' in a reference to his real-life legal battle with Nike. 

Yacenda’s paired down approach and cinematic courtroom scenes allow the script to do the heavy lifting comedically. Milking the absurdity of the Satan Shoes controversy, the teaser is a genius play on the rapper’s shoe brand beef and an expert promotion for Lil Nas X’s new single.

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CREDITS

Production: A SMUGGLER x NORTH OF NOW PRODUCTION

Directed by: Tony Yacenda

Atlantic Records: Saul Levitz, Adam Leber, Gee Roberson, Zach Kardisch, Hannah Peale

Executive Producers: Elizabeth Doonan, Daniel Yaro

Line Producer: Matisse Gaillard

Director of Photography: Adam Bricker

Editor: Wes Sanchez

Colorist: Shane Reed @ Mom&Pop

Title Designer: Per Atlantic

VFX: Anuar Bazargeldi

Production Manager: Naby Dakhli

Production Coordinator: Elizabeth Cook

1st AD: Jey Wada

2nd AD: Arielle Misiph

Casting Director: Copelan Cash @ Esprit Casting

Production Designer: Greg Yaro

Art Director: Jackson Profitt

Set Dresser: Jacob Fenton

LNX Creative Director/Stylist: Hodo Musa

LNX Hair: Stacey Morris

LNX Make-up: Grace Poe

LNX Prosthetics: Sasha Glasser, Chelsea Delfino

LNX Movement/Acting Coach: KJ Rose

Stylist: Mary Beck

Wigs: Moira Frazer

HMU: Amadora Biscette, Charelle Brown

Sound Mixer: Gray Thomas-Sowers

VTR: Mark Polischeck

Boom Op: James Wasserman

A Cam Operator: Jamiel VanOver

A CAM 1st AC: Dagan Reinhardt

B CAM 1st AC: Sergey Nikitenko

B CAM 2nd AC: Justin L. Williams

Steadicam: Renard Cheren

Gaffer: Mykee Del Blanco

Best Boy Electric: Jeff Peters

Key Grip: Eric Thompson

Best Boy Grip: Raul Martinez

Grip: Devon Zemp

Electric: Roberto Litvinchuk

Swing: Neelix Ramirez

PAs: Dominic Poniac, Jorden Ervin, Chris Ponce

COVID Compliance: Johnnie Park, Dylan Underhill

Craft Services: Wendy Fisher