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Nissan’s Heisman House Campaign Scores Touchdown with The Russo Brothers

Sports star Bo Jackson tries to proof he doesn't need a digital assistant in the hilarious spot

Nissan’s Heisman House Campaign Scores Touchdown with The Russo Brothers

The 2019 Nissan Heisman House campaign is underway as part of Nissan's now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season’s Nissan Heisman House campaign features nine Heisman Trophy winners in a series of TV spots airing on ESPN throughout the college football season. The latest spot, “Bo vs. Machine,” is one of six spots directed by Anthony and Jo Russo (The Russo Brothers), and produced by Bullitt.

When Derrick Henry, Kyler Murray, and Baker Mayfield have a question, they don’t ask each other, they ask their digital assistant. But star of the football field and baseball diamond Bo Jackson doesn’t need a fancy device. In fact, he’ll do anything to prove he’s faster than your newfangled gadget. Need an answer for random football trivia? Bo’s faster. Want to turn off the lights in the bathroom? Faster. But can he remotely start your new Nissan Rogue? No. But he’ll try to anyway.

You can check out the spot below: 

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Client: Nissan North America

Vice President, Marketing Communications: Allyson Witherspoon

Director of Marketing Communications: Erich Marx

Sr. Manager, National/Brand Creative: Scott Traynor

Sr. Planner, Marketing Communications: Jeff Simmons

Sr. Planner, Marketing Communications: Jamie Marburger

US Media Lead: Robert Cross

Sr. Manager Nissan Marketing: Meredith Long

Client: ESPN Creative Works

Director at CW Integration Brett Becks

Dir CW Strategy: Joe Knaus

Sr Event Photographer: Scott Clarke

Marketing Coord, Sponsorship Activation: Sam Van Horn

Sr Mgr Sponsorship Activation: Cam Coit

Fuzzbuster: Jay Lehrfeld

Sr Mgr Social Media Sponsorship: Brett Edgerton

Agency: TBWA\Chiat\Day Los Angeles

Executive Creative Director: Al Merry

Creative Director: Liz Cartwright

Creative Director: Stephen Lum

Producer: Garrison Askew

Associate Producer: Michael Schroepfer

Brand Business Lead: Val Tyll

Brand Director: Tony Burman

Production Company: Bullitt

Directors: The Russo Brothers

2nd Unit Director: Ari Costa

President, Executive Producer: Luke Ricci

Executive Producer: Allison Amon

Executive Producer / Head Of Production: Jenni Sprunger

Producer: Jeremy Barrett

Production Supervisor: Will Vudmaska

Editorial: Union Editorial

Editor: Christjan Jordan

Producer: Dani DuHadway

VFX: a52

Executive Producer: Patrick Nugent

Category: Automotive , Cars

Genre: Comedy