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NIVEA Introduces 'The Man Who Changes Mondays' for #ShareTheCare Campaign

Carl Downer, the legendary Euston Station train announcer, kicks off the new campaign

NIVEA Introduces 'The Man Who Changes Mondays' for #ShareTheCare Campaign

Cheil UK has recruited Carl Downer, the legendary Euston Station train announcer, in the first execution of NIVEA's #SHARETHECARE campaign.

NIVEA has always been synonymous with care, and is now taking the concept beyond skin products and into the real world, demonstrating the effects and importance of care in in everyday life, and generating conversations around the brand’s care credentials.

The film, which will be distributed across social media platforms, features Downer sharing his positive vibes and bringing a smile to people’s faces as they embark on the busy daily commute. He laughs and jokes with everyone, fist-bumps passengers, and doles out hugs to those who need them.

Downer’s philosophy on life is summed up in the line, “A smile is like one of your five-a-day.” His explains his caring attitude: “In life, we’ve got to care for each other. I see myself as a human being who loves people, who gravitates towards people.”

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Media Agency

Media Planner: Wavemaker (Media Planning / Buying)


Typography: Simon Hawes

Production Company

Director: Ollie Sindle and Jel Groman

Producer: Andy Harvey

Editor: Kieran Buckley

Creative Agency

Creative Agency: Cheil UK

Executive Creative Director: Russell Schaller

Creative Director: Christine Jones

Creatives: Sam Shepherd and Chloe Davies

Lead Strategist: Mareike Jaensch

Account Director: Lynn Reilly

Agency Producer: Sam Balderstone

Category: Beauty & Health , Skin care

Genre: Dialogue , People