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Creative

Noam Murro and Coors Light Make Your Virtual Conference Background a Reality

After months looking at backgrounds of exotic locations, the beer brand partners with DDB and Biscuit to give people the opportunity to visit a real destination

Noam Murro and Coors Light Make Your Virtual Conference Background a Reality

Coors Light has announced it will be helping people get back abroad with new initiative. Hopeful jet-setters will enter the sweepstakes by uploading photos of themselves in their favourite video chat background. Five will win trips to their ideal locations, redeemable until June 2022, allowing winners to take their trips when they are comfortable.

In the campaign, created by DDB, we see a man emerge from his apartment and journey through city streets and suburban neighbourhoods, singing ‘Oh What a Beautiful Morning,’ until he finds himself in one of those perfect video chat backgrounds – a beautiful mountain landscape. As he sings the final notes, we snap back to his reality to reveal he’s actually stuck in his apartment staring at a video chat screen with an outdoor background like so many of us.


Directed by Noam Murro, an award-winning director with major pictures like '300: Rise of an Empire', the campaign will launch on 30th August at the MTV Video Music Awards.

“After all this time at home, we are all probably a little guilty of daydreaming about the trips we’ll take in the future,” says Marcelo Pascoa, vice president of marketing for the Coors family of brands. "This campaign gives people something to look forward to, and will maybe help keep our daydreaming in check. It was unique in its approach considering the current moment, but what is most exciting is that we were able to create a film and a campaign that feels up to par with the work we've done since launching 'Made to Chill' last year. We wanted this campaign to continue helping our drinkers feel refreshed and hopeful, and fortunately, we didn’t have to sacrifice creativity to keep our teams, production, and talent safe.”

The campaign is a continuation of the 'Made to Chill' campaign and will run across national broadcasts, online, and social media until 1st October.

Featured Companies: Biscuit UK , Framestore - New York

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Client

Client: Molson Coors Beverage Company

Brand: Coors Light

Chief Marketing Officer: Michelle St. Jacques

VP, Marketing: Marcelo Pascoa

Senior Director of Marketing: Aaron Ormond

Senior Marketing Manager: Chelsea Parker

Associate Marketing Manager: Ricky Gonzalez

Brand Public Relations Manager: Rachel Dickens

Senior Media Manager: Kelly Ellefson

Associate Media Manager: Stephanie Feran

Senior Manager, Marketing Insights: Matt Slater

Agency

Creative Agency: DDB

Chief Creative Officer, Global: Ari Weiss

Chief Creative Officer, North America: Britt Nolan

Executive Creative Director: Colin Selikow

Creative Director: Chris Walker and Alan Shen

Associate Creative Director: Sandra Jurado and Dan LaVigne

Senior Copywriter: Amy Finn-Welch

Chief Production Officer: Diane Jackson

SVP, Executive Producer: Matt Blitz

Production Manager: Jillian English

VP, Strategy Director: Matt Babazadeh

SVP, Group Account Director: Kiska Howell

Account Director: Jonathan King

Account Executive: Colette Charak

Director of Project Management: Jen Polan

Production

Production: Biscuit Filmworks

Director: Noam Murro

Post-Production: Framestore/Parliament

Colourist: Beau Leon

Editorial: Work

Editor: Stewart Reeves

Audio: Another Country

Audio Engineer: John Binder

Music/Sound Design: The Elements

Media agency

Media Agency: Connect

PR

PR Agency: ICF

Social agency

Social Agency: Volt

Category: Alcoholic Beverages , Beers