Off to a Fast Start: Hanson Dodge Picks Up Four New Business Wins In First Four Months
Hanson Dodge (HD), a Milwaukee-based independent creative digital agency, has picked up four new wins in the first four months of 2021. The four new assignments demonstrate the depth and breadth of the agency's capabilities and offerings.
The agency was named media agency of record for Creminelli Fine Meats, expanding upon its current role as creative agency partner. In addition, HD was awarded digital responsibilities for Allsalt Maritime, a technology firm specializing in maritime shock-mitigation; was named branding engagement agency for Milliman IntelliScript, an industry leader that is redefining the science of insurance risk assessment; and picked up branding and design responsibilities for Made4Net, a global provider of supply chain execution software.
“Winning new business is the greatest compliment an agency can receive,” said Stacie Boney, president, Hanson Dodge. “It’s especially flattering in this instance because each of these new assignments calls upon a different area of agency expertise, ranging from creative development to a deep digital dive, brand positioning and design, and media buying and planning.” Boney added, “One thing all of these clients have in common is the shared belief that, working together, we will be able to challenge one another, think differently, dig deeper and collectively reap big rewards. Or, as our agency mantra says, help the good people we are proud to call our clients make the next great leap.”
Creminelli Fine Meats is an existing client of Hanson Dodge, which has expanded its relationship by adding media agency of record responsibilities. The expected result is a more integrated marketing and advertising plan for its full line of charcuterie grade snack products, with a new campaign expected to launch in May.
For Allsalt Maritime, the agency’s initial challenge will be to develop the brand’s website and digital presence, targeting professional and recreational purchasers of technology-based maritime products, especially for rough seas.
To mark its 20th year in business, Milliman IntelliScript has turned to Hanson Dodge to help reaffirm its position in the market and build awareness of its expanding capabilities and industry-leading data and knowledge analysis expertise.
And for Made4Net, another B-to-B client, HD will develop its new brand positioning, including logo, tagline, and visual identity system to be applied across all of the company’s external facings: website, trade shows, print ads and more.
The four new business wins build on the momentum the agency achieved in 2020 when it successfully bucked industry trends, added multiple assignments and was able to grow its clients’ businesses and brands during the COVID pandemic. It also follows being named one of the 'Best Places to Work' by leading local and industry media outlets.