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Creative

Optus Holds a Chicken Marathon for Second Instalment of ‘It Starts With Yes’ via Special Group New Zealand

‘Chicken Marathon’ explores the fact that the greatest moments in life come from having the commitment, positivity and optimism to say ‘yes’ – no matter where they lead you

Optus Holds a Chicken Marathon for Second Instalment of ‘It Starts With Yes’ via Special Group New Zealand

Optus has launched the next instalment of its brand campaign via Special Group New Zealand, further exploring the idea of ’It starts with yes’. The new spot was directed by Christopher Riggert via FINCH.

Melissa Hopkins, Optus head of marketing said: “Optimism is something many of us are drawing on at the moment, which is why we are thrilled to be continuing the momentum with this campaign. Sharing stories that demonstrate an optimistic mindset is not just about believing things will be great but having the courage and commitment to say ‘yes’ you can make great things happen.”



“Most people’s immediate instinct is to say no to things that seem difficult. Through this campaign, we want to celebrate how we as a country, and Optus as a company are geared towards this mindset. Demonstrating how a really small idea can build into something bigger over time, bringing with it a sense of achievement and pride.”

“Great to have the next example of ‘It starts with yes’ out there in the world. This one was a lot of fun and shows that saying yes can lead to unexpected outcomes,” says Special Group CEO/CCO Tony Bradbourne.

“This platform is just getting started. We believe the second in the series really starts to demonstrates the potential of ‘It starts with yes’. It can be a long and prosperous idea for Optus’’, says Special Group head of strategy Rory Gallery.

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Agency

Agency: Special Group New Zealand

CEO/CCO: Tony Bradbourne

Managing Partner: Michael Redwood

Head of Strategy: Rory Gallery

Group Creative Director: Matt Simpkins

ECD: Lisa Fedyszyn

ECD: Jonathan McMahon

Creative

Creative Director: Steve McCabe

Creative Director: Kim Fraser

Production: Sally Lankshear, Emma Cutfield

Group Business Director: Hugo Parcell

Business Director: Nick O’Donnell

Business Manager: Hannah Ross

Strategy Director: Ed Gunn

Production

Production Company: FINCH

Director: Christopher Riggert

Producer: Claire Thompson

Executive Producer: Loren Bradley

Editor: Jack Hutchings

DOP: Jeremy Rouse

Colourist: Ben Eagleton

Post Online: Black Bird VFX

Sound Design: Rumble

Casting: Stevie Ray CGA

Media

Media Agency: UM Sydney

Digital Media

Digital Media Agency: Amobee

Brand Strategy

Brand Strategy & Design Agency: Re

Category: Mobile Network , Utilities

Genre: Storytelling