OREO's Crop Circles Offer Peaceful Welcome to Extraterrestrial Life
Ahead of the June 27th UFO disclosures to congress, OREO prepared a little welcome gift for its new friends—a peace offering in the form of Earth’s #1 cookie. The brand teamed up with MediaMonks, the community, 360i, Weber Shandwick and VaynerMedia to greet the Aliens with the best possible eating experience earth has to offer.
Obviously, the right way to reach them was by crop circle. So, OREO made one in the middle of Kansas, along the ‘supernatural highway’, which is known for UFO sightings.
Then, OREO asked fans to join in. Via Twitter, they helped create the perfect offering by voting on what went into the crop circle to make it the best possible OREO eating experience. They voted Double Stuf Oreos, Whole Milk & eating it in your bedroom.
- Double Stuf—winner, with a video to announce it!
- Whole—winner, with a video to announce it!
- Dining Room
- Living Room
- Bedroom—winner, with a video to announce it
Then, it happened… while OREO were sleeping on Wednesday night, Aliens made contact—someone or something came, took the OREOs and left an imprint behind. And all the things that OREO fans voted on, from the type of cookie to the milk and bedroom, were in the crop circle.
To finish, OREO released a limited-edition pack so people can make their own Offerings, and packs were snatched up in a few hours.
Category: Food , Sweet