Peru's Real Plaza Mall Brings Artificial Intelligence to Retro Devices
Fahrenheit DDB and Real Plaza Malls shares its commitment to older adults who have suffered during the pandemic with its latest campaign.
Real Plaza Malls has had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit malls due to the Covid-19 situation around the world.
That is why Real Plaza Malls developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology, and made commands designed for them. This is how Real Plaza Malls facilitate today's technology, with one that it already knows.
Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why Real Plaza Mall developed device, with artificial intelligence and commands made with them in mind.
Agency: Fahrenheit DDB
Partner / Dir. Executive Creative: Ricardo Chadwick
Partner / Dir. Trademark General: Alberto Goachet
General Creative Director: Sergio Franco
Head of Art / Creative Director: Luciano Leone
Creative Director: Mauricio Loredo
Creative Director: Gonzalo Vera Tudela
Art Director: Carlos Hildebrandt
Creative Copywriter: Kenny Quiroz
Head of Planning: Renato Arauco
Planning Director: Giuliana Lazo
Planners: Sandra Lizardo, Rodrigo Castro, Andrea Perez-Albela
Brand Director: Manuel Vergara
Brand Supervisor: Vania Delgado
Brand Executive: Nicole Catanzaro / Karina Liebana
Production Director: Vanessa Díaz
Producer: Alithú Rosado / Luciana Cabieses
Client: Real Plaza Malls
Commercial, Marketing & Advertising Director: Sebastián Montero
Marketing Manager: Talía Barrios
Chief Marketing Officer: Ruth Macpherson
Brand and Communications Coordinator: Gustavo Astete
Marketing Malls Coordinator: Maju Boturaum
Digital Analyst: Lorena Del Carpio
Category: Consumer Electronics , Smart speaker
Genre: Dialogue , People