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Creative

Peru's Real Plaza Mall Brings Artificial Intelligence to Retro Devices

Fahrenheit DDB put Google smart technology into retro devices to keep nursing home residents connected during the Covid-19 pandemic

Peru's Real Plaza Mall Brings Artificial Intelligence to Retro Devices

Fahrenheit DDB and Real Plaza Malls shares its commitment to older adults who have suffered during the pandemic with its latest campaign. 

Real Plaza Malls has had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit malls due to the Covid-19 situation around the world.

That is why Real Plaza Malls developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology, and made commands designed for them. This is how Real Plaza Malls facilitate today's technology, with one that it already knows.

Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why Real Plaza Mall developed device, with artificial intelligence and commands made with them in mind. 

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Agency

Agency: Fahrenheit DDB

Partner / Dir. Executive Creative: Ricardo Chadwick

Partner / Dir. Trademark General: Alberto Goachet

General Creative Director: Sergio Franco

Head of Art / Creative Director: Luciano Leone

Creative Director: Mauricio Loredo

Creative Director: Gonzalo Vera Tudela

Art Director: Carlos Hildebrandt

Creative Copywriter: Kenny Quiroz

Head of Planning: Renato Arauco

Planning Director: Giuliana Lazo

Planners: Sandra Lizardo, Rodrigo Castro, Andrea Perez-Albela

Brand Director: Manuel Vergara

Brand Supervisor: Vania Delgado

Brand Executive: Nicole Catanzaro / Karina Liebana

Production Director: Vanessa Díaz

Producer: Alithú Rosado / Luciana Cabieses

Client

Client: Real Plaza Malls

Commercial, Marketing & Advertising Director: Sebastián Montero

Marketing Manager: Talía Barrios

Chief Marketing Officer: Ruth Macpherson

Brand and Communications Coordinator: Gustavo Astete

Marketing Malls Coordinator: Maju Boturaum

Digital Analyst: Lorena Del Carpio

Category: Consumer Electronics , Smart speaker

Genre: Dialogue , People