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Peruvian Paint Brand American Colors Goes Fishing with Striking Print Campaign

Fahrenheit DDB teams with Plan B on outdoor campaign showcasing the brand's water resistance

Peruvian Paint Brand American Colors Goes Fishing with Striking Print Campaign

American Colors, the Peruvian brand of premium paints, recently tasked Fahrenheit DDB to create a a print/outdoor campaign for one of their top products. American Colors is already known in Peru for its high quality paints, but this time they wanted to focus on one of their main attributes: water resistance.

Along with local visual production company Plan B, Fahrenheit DDB came up with a simple yet powerful solution, using the actual product to generate mesmerising visuals.

The goal was to capture the essence of the interior design and deco world, and create something artistic you would want to hang on your wall. A wall painted with American Colors.

The campaign was released this month on newspapers, specialised deco and interior design magazines and retail stores.

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Client: Qroma

Product: American Colors

Agency: Fahrenheit DDB

Chief Creative Officer: Ricardo Chadwick

Head of Account Management: Alberto Goachet

Executive Creative Director: Sergio Franco Tosso

Creative Director: Jorge Rocca Gaillour

Creative Director: Gerardo Ramos

Copywriter: Gerardo Ramos

Art Director: Jorge Rocca

Group Account Manager: Manuel Vergara

Head of Production: Vanessa Díaz

Agency Producer: Leicy Márquez

Production Company: Plan B

Chief Executive Officer: Kurt Castillo

Art Director: Percy Kiyabu

3D Director: Victor Nakandakari

Producer: Milagros Zegarra

Category: Decorating , Home