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Creative

Plant-Based Meat Brand Oumph! Has Created a 'Human Meat Burger' for Halloween

LOLA MullenLowe Madrid helps Oumph! come up with a scary plant-based recipe

Plant-Based Meat Brand Oumph! Has Created a 'Human Meat Burger' for Halloween

Oumph! is a plant-based brand born in Sweden, that is loved by vegans, vegetarians and flexitarians. The company is expanding throughout Europe to reach a growing audience of people who are discovering how delicious plant-based food can be.

At Oumph!, plants and vegetables are turned into any mouthwatering meat you can imagine. Even if you are the biggest and most demanding veal, lamb, pork or chicken meat lover, Oumph! can resemble the taste and experience of any meat, by using only plant-based ingredients.

Even human meat.

That’s why this Halloween Oumph! has decided to take that one step further and make the boldest and most daring burger ever: a Human Meat Burger, that’s plant-based of course.

The curious task of elaborating this scary plant-based recipe was led by Ankan 'The Duck' Linden, co-founder and chef at Oumph!.

“We developed this burger in no time as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to eat both plant-based and sustainable,” says Anders 'Ankan' Linden, product developer and co-founder of Oumph!.

“This Halloween, we really wanted to push some boundaries to show that we can make plant-based products that resemble any kind of meat. For us, the most human way of having a burger is a plant-based one,” says Henrik Åkerman, global brand lead at Oumph!.

The creative agency behind the idea is LOLA MullenLowe Madrid. Tomás Ostiglia - ECD at the agency says: “When you have a badass plant-based brand and a brave client, it really is possible to do something as crazy as launching a Human Meat burger for Halloween.”

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Category: Food , Vegetarian / Vegan

Genre: Comedy