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Creative

Print Campaign Shows the 'Aftermath' of SPYNtyx's Live Event Streaming During Lockdown

DDB Latina Puerto Rico launched the platform with print and poster ads shot by Ale Burset

Print Campaign Shows the 'Aftermath' of SPYNtyx's Live Event Streaming During Lockdown

As Covid-19 shook the world, the SPYNtyx event streaming platform was born in Puerto Rico to give people the experiences they most longed for during lockdown: amazing concerts and events. 

To launch the platform, DDB Latina created the Aftermath print and poster campaign. Thought photography, the campaign tells the story of disastrous aftermaths after experiencing a rock concert, rave or music festival through the SPYNtyx platform in different home spaces. 

Every element in the photograph - alcohol bottle, snack or decor - is an invitation for the spectator to keep looking through the photo and recreate the story that happened the night before.

Since SPYNtyx’s launch, more than 500,000 thousand hours have been streamed in over 30 countries. 

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Credits

Agency: DDB LATINA PUERTO RICO

Chief Executive Officer: Edgardo M. Rivera

Chief Creative Officer: Enrique Renta

Creative Director: Mauricio Cortés

Copywriter: Lorena Berges

Art Director: Pedro Leon

Photographer: Ale Burset

Retoucher: Longestline Studio

Category: Media and Entertainment , Streaming Services