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Creative

Professional Athletes Ajee’ Wilson, Gail Devers and Katie Rainsberger Star in Thorne's 'Better Health' Campaign

​Ajee’, Gail and Katie are partnering with Thorne to highlight the importance of healthy aging and proper nutrition for optimal performance on and off the track

Professional Athletes Ajee’ Wilson, Gail Devers and Katie Rainsberger Star in Thorne's 'Better Health' Campaign

Thorne, the supplements and testing brand of Thorne HealthTech, has launched its Better Health campaign, in collaboration with three professional runners: Ajee’ Wilson, 800-meter US record holder and Tokyo-bound; Gail Devers, retired two-time champion; and Katie Rainsberger, 13-time All-American.

The campaign includes TV, OTT, Digital, OOH and brings together Thorne’s expertise in nutritional supplements and individual testing, along with Ajee’, Gail and Katie’s unique athletic abilities and success—highlighting the importance of health and nutrition on performance. You can view all the videos here, and there’s currently one up on the brand’s YouTube channel.

“No matter who you are or what stage of life you are in – we at Thorne believe we’re chasing the same goal – Better Health,” said chief marketing officer of Thorne HealthTech, Michelle Crow. “Ajee’, Gail and Katie are extraordinary athletes and an inspiration to many – we are proud to welcome them into the Thorne family and showcase the stories and science behind their success.”

Through the Better Health campaign, Team Win Studios, an LA-based agency, helped use the inspiring stories of these female athletes to remind people that the dream of better health is achievable by integrating Thorne’s product offerings and at-home testing for people in all life stages.

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​Agency

AGENCY: TEAM WIN STUDIOS

Executive Creative Director: Jarod Shannon

Managing Partner: Wendy Shay

Creative Director: Ryan Prows

Executive Producer: Brent Madison

Copy Writers: Julia Monahan, Kelly Vrooman, Ryan Phillips

Producer: Ryan Ennis

CLIENT

Chief Marketing Officer: Michelle Crow

Creative Director: Jerod Gibson

Digital Director: Rianne Lund

Brand Partnerships Manager: Sam Brick

Growth and Digital Marketing Manager: Touria Carson

Production

PRODUCTION: TEAM WIN STUDIOS

Director: Jarod Shannon

Director of Photography: Brian Henderson

Executive producer: Brent Madison

Atlanta: PM - Condra McGee, Art Director - Shauna Wilcox

Seattle: PM - Zita Mazzola, Art Director - Jason Puccinelli

Philadelphia: PM - Jakkie Krinick, Art Director - Adam Fergurson

Photographer/Designer: Shea Flynn

Cast: Ajeé Wilson, Gail Devers, Katie Rainsberger

Edit

Editing House: Team Win Studios

Editor: Brett Bachman

Producer: Tom Englar

Music

Music Supervisors: Andrew Kahn & Marielle Jade Te at Good Ear Music Supervision

Sound Design

Sound designer: Brett Bachman

Mixer: Brett Hinton

Visual Effects: Ronald Rhodes

PR Agency: Edelman PR

Account Director: Erin Collett

Earned Media Director: Brittany Herrmann

Genre: Storytelling