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Creative

Progressive Insurance Gives People a Break and Does Nothing in Latest Spot

3/5ths of NSYNC star in the humourous spot from Arnold and Station Film

Progressive Insurance Gives People a Break and Does Nothing in Latest Spot

Over the past year, we’ve all been through a lot – and so have Progressive’s customers and homeowners in general. To give people a break, in its latest ad nothing (wacky) happens…or does it?

While Progressive’s work is typically filled with over-the-top scenarios, the latest spot takes on a quiet and self-aware approach in order to make this new spot featuring Flo memorable and unexpected. Almost half of the ad is silence, which emphasises the lack of typical hijinks. The silence also builds tension to the ending– 3/5ths of NSYNC’s surprise arrival. Chris Kirkpatrick, Joey Fatone, and Lance Bass are the perfect trio to poke fun at the fact that Flo and Rodney don’t want them there.

The ad will be featured on all major networks, digital, social, and connected TV.


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Agency

Agency: Arnold Worldwide

CCO: Sean McBride

SVP, Creative Directors: Josh Kahn, Nate Donabed

VP, Creative Director: Sara Goldsmith

Copywriter: Becky Brinkerhoff

SVP, Executive Producer: Mike Lawson

Asst. Producer: Danielle Balanov

Head of Business Affairs: Danielle Ivicic

Chief Client Officer: Val Bettini

Marketing Director: Caroline Kozub

Sr. Project Manager: Eric Rubino

Production

Production Company: Station Film

Director: Brendan Gibbons

Editorial Company: Union

Editor: Merritt Duff

VFX: Brickyard

Sound Design: Soundtrack

Category: Finance , Insurance

Genre: Comedy , Dialogue , People