Progressive Insurance Gives People a Break and Does Nothing in Latest Spot
Over the past year, we’ve all been through a lot – and so have Progressive’s customers and homeowners in general. To give people a break, in its latest ad nothing (wacky) happens…or does it?
While Progressive’s work is typically filled with over-the-top scenarios, the latest spot takes on a quiet and self-aware approach in order to make this new spot featuring Flo memorable and unexpected. Almost half of the ad is silence, which emphasises the lack of typical hijinks. The silence also builds tension to the ending– 3/5ths of NSYNC’s surprise arrival. Chris Kirkpatrick, Joey Fatone, and Lance Bass are the perfect trio to poke fun at the fact that Flo and Rodney don’t want them there.
The ad will be featured on all major networks, digital, social, and connected TV.
Agency: Arnold Worldwide
CCO: Sean McBride
SVP, Creative Directors: Josh Kahn, Nate Donabed
VP, Creative Director: Sara Goldsmith
Copywriter: Becky Brinkerhoff
SVP, Executive Producer: Mike Lawson
Asst. Producer: Danielle Balanov
Head of Business Affairs: Danielle Ivicic
Chief Client Officer: Val Bettini
Marketing Director: Caroline Kozub
Sr. Project Manager: Eric Rubino
Production Company: Station Film
Director: Brendan Gibbons
Editorial Company: Union
Editor: Merritt Duff
Sound Design: Soundtrack
Category: Finance , Insurance
Genre: Comedy , Dialogue , People