• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Progressive Introduces the Mythical 'Motaur' for Latest Brand Campaign

The human/motorcycle hybrid celebrates the quiet confidence of motorcycle riders

Progressive Introduces the Mythical 'Motaur' for Latest Brand Campaign

Motorcycle insurance company Progressive has launched a disruptive new brand campaign that introduces the mythical Motaur - a human/motorbike hybrid. Created in tandem with Arnold, the campaign builds on the core customer insight that motorcycle riders are one with their bikes. It’s mythical, mystical and taps into a universal truth that inspires and uplifts. As the number one motorcycle insurer in the U.S., Progressive wanted to celebrate the quiet confidence of an often misunderstood community of thrill-seekers.

Considered an anti-selling ad, these new spots are about using cinematography and a relatable character to capture the hearts and minds of consumers. It’s a trend that transcends their industry, designed to emotionally connect with consumers through a distinct personality or character, rather than hero a product or service.

Icaro Doria, CCO of Arnold, says: "Our creative team took a unique insight about motorcycle riders and created The Motaur. Motaur feels like the right campaign at the right time for this industry leader and I continue to be impressed by the work that the partnership between Progressive and Arnold creates."
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: Dummy Films

Director: Harold Einstein

Line Producer: Michael Kanter

Cinematographer: Jonathan Freeman


Sound Company: Singing Serpent


Edit Company: Arcade

Editor: Dave Anderson

Creative Agency

Creative Agency: Arnold

Chief Creative Officer: Icaro Doria

Executive Creative Director: Sean McBride

Creative Director: Michael Sullivan, Gregg Nelson

Art Director: Michael Sullivan

Copywriter: Gregg Nelson

Producer: Sean Vernaglia

Planner: Lanna Tokuhiro

Business Affairs: Danielle Ivicic

Project Manager: Brya Capell

Marketing: Val Bettini, Gail Felcher and Crissy Cavallaro

Category: Finance , Insurance

Genre: Comedy , Dialogue , People , Visual VFX