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Hires, Wins & Business

Publicis Italy and Le Pub Amsterdam Appoints Mihnea Gheorghiu as Co-CCO

Mihnea will join Cristiana Boccassini in creative leadership

Publicis Italy and Le Pub Amsterdam Appoints Mihnea Gheorghiu as Co-CCO

Mihnea Gheorghiu assumes the role of Co-CCO of Publicis Italy and Le Pub Amsterdam. In his new role, Mihnea will joins CCO Cristiana Boccassini in the creative leadership across all agencies’ clients.

Mihnea Gheorghiu joined Publicis Italy in 2017 as global creative director working alongside Bruno Bertelli and Cristiana Boccassini and overseeing global projects for Heineken and Diesel. Over the years, he contributed to strengthening the creative excellence of the agency, which was recently named Best Second Agency of the Year at Cannes Lions 2021.

Bruno Bertelli, global CCO Publicis Worldwide, CEO Le Pub Amsterdam - says: “Over the past four years, Mihnea has contributed substantially to the growth of Publicis Italy's business and reputation. We are grateful for his commitment to this ambitious vision, working alongside me, Cristiana and the entire board of Publicis Italy and Le Pub. In Mihnea, we have found someone who shares the same passion and pioneering spirit”.

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