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Pucker Up For Outback’s Lipsteak Collection

Deutsch NY designs the perfect shades of 'Lipsteak' for April 1st

Pucker Up For Outback’s Lipsteak Collection

Outback’s Lipsteak collection will have you looking like a delicious entree.

With six fashion forward colours like The Rarest of Them All, Prefer Not to Share My Medium Rare and Kiss and Medium Well, you’ll wish Outback’s Lipsteak collection wasn’t just a prank. Deutsch NY is Outback’s creative agency and the Lipsteak collection will be seen across Outback’s social media channels.In January, Deutsch NY also designed Outback’s limited edition Steak Wear Swag - snuggly and delicious looking sweatsuits great for when ordering delivery, working from home and staying comfy. 

Steak Wear Swag’s bold design options included Sizzlin’ Steak Sweats, The Bloom Suit, and Looking Like an Entrée set.

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Creative Credits
Outback Steakhouse

Director, Marketing Communications: Kim Morales

Deutsch New York

Chief Creative Officer: Dan Kelleher

Creative Director: Jeff Kopay

Art Director: Alex Ebright

Copywriter: Lindsay McParlane

Social Strategy:

Associate Director, Strategy: Alexis Madison

Account Management:

Account Director: Trisha O’Connor

Category: Food , Restaurant

Genre: Comedy