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Creative

Purely Inspired Responds to Fitness Trends with the Anti-Trend in Daring Campaign

In new films from 72andSunny New York, the brand wants people to recognise the small steps they’ve already been taking and celebrate themselves for it

Purely Inspired Responds to Fitness Trends with the Anti-Trend in Daring Campaign

Each new year brings resolution, renewal and new wellness trends. Oftentimes that means being shamed into un-doable expectations that leave you feeling bad about yourself. As every other wellness brand under the sun is introducing their new 2021 trend, Purely Inspired - in its new campaign 'Do What Makes You Feel Good' - instead asks consumers to do nothing new, thus, the anti-trend. 


In new films made in partnership with creative agency 72andSunny New York, the brand wants people to recognise the small steps they’ve already been taking and celebrate themselves for it. No impossible resolutions, no dramatic changes in behaviour, no unfair restrictions and no new destined to fail goals.


The new campaign coincides with the announcement of Purely Inspired's rebrand efforts. The films are live on digital beginning today and will air nationally on broadcast and social later in the week.


Featured Companies: Cosmo Street

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Client

Client: Purely Inspired

Agency

Creative Agency: 72andSunny New York

Production

Production Company: Superdoom

Director: Jack Turits

Post-production

Edit & Post-Production: Cosmo Street

Music and Sound

Audio Mix: Lime Studios

Music: Human Music

Category: Beauty & Health , Supplements