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Rapunzel and Cleopatra Take Control with Amazon Prime

Amazon, Joint and Hungry Man director Wayne McClammy reimagined the characters for the launch of the global campaign

Rapunzel and Cleopatra Take Control with Amazon Prime

Amazon and London creative agency Joint use well known characters Rapunzel and Cleopatra, in their latest campaign for Amazon Prime which launched in the US this week. 

The work is a provocative reimagining of popular fairy tales and historical events, we see new versions of the iconic characters overcome adversity with access to Amazon Prime. 

A frustrated Rapunzel tires of waiting for her prince to free her from her tower and breaks free thanks to a ladder delivered by Amazon Prime. And thanks to Prime Video, Cleopatra reassesses her life as an over privileged diva. 

The campaign was written by PJ Kirby, Rory Robinson, Algy Sharman and Jack Brough, and directed by Wayne McClammy at Hungry Man. 

It will come to life globally across TV, Radio, Digital and Social. 

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Brand: Amazon

Amazon global chief creative officer: Simon Morris

Amazon executive director of global creative: Jo Shoesmith

Amazon group creative director: Colin Gaul


Agency: Joint

Creative directors: Algy Sharman, Jack Brough

Creatives: PJ Kirby, Rory Robinson

Partner: Matthew Robinson

Business Director: Izzy Falcon

Account Director: Ellie Vincent

Strategy Director: Emily Lawrenson

Agency Producers: Russell Taylor, Hannah Kessler


Production company: Hungry Man

Director: Wayne McClammy

DoP: Erik Messerschmidt

Executive producers: Rick Jarjoura / Mino Jarjoura / Matt Buels

Production Designer: Robb Buono

Costume Designer: Michelle Martini Key Makeup - Dominie Till


Edit House: The Den

Editor: Christjan Jordan


Post Production: ETC London

Onset Supervision: Parliament LA

Sound: Factory

Sound Engineer: Jon Clarke

Music Composition (Cleopatra): Air Edel Music

Category: Online retailers , Retail and Restaurants

Genre: Comedy , People , Storytelling