• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


REKORDER Celebrates Feel-Good Fitness for Adidas and Zalando's Latest Collaboration

The new campaign of Adidas x Zalando is a burst of good energy

REKORDER Celebrates Feel-Good Fitness for Adidas and Zalando's Latest Collaboration

'Can You Feel It' was a powerful production realised by Berlin-based Rekorder with a number of influencers and athletes: Germany's favourite influencer Caro Daur, 'Dancing Athlete' and model Minh2, Olympic participant Philipp Pflieger and awarded Futsal player Ahmed Rakaba, to name few, followed their athletic passions in front of the camera. 

However, the shining stars were different ones: Calisthenics athletes Dion Jamison and Thanh Nguyen grabbed all the attention by jumping and climbing the air. They were unstoppable; even after Dion fell, he jumped right up, gave a little girl who approached him his signature and continued. 

The fast and energetic atmosphere of the film was tangible in the shooting: Three simultaneous shoots made everyone run on their highest levels. Yet, the mood was enthusiastic and determined. "We wanted to create a film that is full of joy, makes you feel the love for sports and delivers a message: Fitness means enjoying your workout, it means team spirit, simply to listen to your body, to feel good about yourself“, stated executive producer Marino Coates-Chitty. 

Director Cyprien Clément-Delmas know-how shows, he has worked on various projects for clients like Puma, Asos, Ray-Ban and i-D magazine before, as well as on documentaries and music videos. You can feel his varied range of expertise.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Clothing and Fashion , Sportswear