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Creative

Rhodri Giggs Mocks Brother Ryan, Himself and Their Fallout in Paddy Power ‘Loyalty’ Ad

Editors' Choice: The film was directed by Academy’s Peter Cattaneo and edited by The Assembly Room’s Nik Hindson

Rhodri Giggs Mocks Brother Ryan, Himself and Their Fallout in Paddy Power ‘Loyalty’ Ad

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign.

In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out.

The advert was directed by Peter Cattaneo at Academy Films – best known for Oscar-nominated Full Monty – and edited by The Assembly Room’s Nik Hindson. The campaign promotes Paddy’s Rewards Club, the bookmakers’ anti-loyalty scheme. 

It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions will be asked of the manager’. 

Brother Ryan was appointed Wales manager last January.


When asked what his sibling will think of the advert, Rhodri said: “I’m sure, after the initial defensiveness, he’ll have a laugh about it. It’s funny.

“The whole thing is just me poking fun at the situation, because I’m over it. I’m not in the dark place I was years ago, I’ve moved on, he’s moved on, my ex-wife has moved on.”

Spokesman Paddy Power said: “If you can’t trust your own brother to be loyal, why would you bother with a loyalty scheme?

“Inspired by Rhodri’s experiences, we’ve decided to create a rewards club rather than loyalty scheme. Paddy’s Rewards Club: Loyalty is dead. Live for rewards.”


Featured Companies: Academy Films

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Edit Company: The Assembly Rooms

Editor: Nik Hindson

Production Company

Director: Peter Cattaneo

Producer: Ellie Fry

Production Company: Academy FIlms

Category: Gaming , Sports and Leisure

Genre: Comedy , In-camera effects , People