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Creative

Rooster Riles Up a Revolution in DDB Paris' Chaotic Far Cry 6 Spot

Traktor teams up with Important Looking Pirates on action-packed trailer for the launch of Ubisoft’s latest game

Rooster Riles Up a Revolution in DDB Paris' Chaotic Far Cry 6 Spot

On a paradise island, you would expect people to live peacefully. But in Ubisoft's Far Cry series, that's never the case. Even less on Yara’s Island, stronghold of the gaming saga’s latest instalment.

Kidnapped to entertain the soldiers of Antón Castillo’s dictatorial regime, played by Giancarlo Esposito (Breaking Bad), a rooster with a badass look and punk attitude escapes to his freedom in this chaotic spot from DDB Paris.

Throughout his race, he will lay the foundations of a revolution among the fed-up inhabitants of the island. Alongside Dani Rojas, the heroine (or hero) of the game, they will gradually decide to rise up against the regime that oppresses them.

The commercial is a frantic and breathtaking race produced by Traktor and animated by Swedish studio ILP - Important Looking Pirates (in charge of the VFX of Mandalorian, Westworld or Watchmen) who used motion capture to give this CGI film a real-life look.

Featured Companies: Important Looking Pirates - ILP

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CREDITS

Advertiser: Ubisoft

Advertiser supervisors: Geoffroy SARDIN, Lionel HILLER, Édouard D’ALNOIS, Julia CHOURGNOZ-VILLANO, Maxime GUERLUS, Baptiste RAMBAUD, Louis RAYNAUD, Arnault LE MAISTRE

Agency: DDB Paris

Creative Director: Alexander KALCHEV

Artistic Director: Clara NOGUIER

Copywriter: Olivier LE LOSTEC

Agency supervisors: Vincent LÉORAT, Mathieu BLIGUET, Tanguy MORTREUIL, Lena LIEUVIN, Arnaud TEXEREAU

Strategic planner: Dominique CASTELLANO

Head of Strategic Planning: Sébastien GENTY

TV Producers: Corinne PERSCH, Gaëlle DE-POMPIGNAN

Production: Stink

Producer: Greg PANTEIX

Director: Traktor

Studio: ILP - Important Looking Pirates

Music: Composition originale Mr Viktor & DDB Paris - Cédric Boit & Clément Reynaud

Music Supervisor: Marine CREMER

Mix and Sound Design: Machine Sound

PR Director: Anne-Marie GIBERT

Category: Gaming , Sports and Leisure

Genre: Action , Visual VFX